Create Campaigns

Create a cart campaign (cart based campaign)

A cart campaign is a campaign where offers are activated in the cart when a product that fulfils the campaign criteria is put in.

Go to Products (PIM) > Campaigns and click Create Campaign.

Quick guide

Enter a Campaign title.
Select a campaign type.
Set the product selection.
Configure settings.
Set the date and time, then click Save Campaign.

Give the campaign a name in the Campaign title field. The name is shown in the store in product listings, on the product page, in the cart, checkout, and order emails. How the information is displayed depends on how the store is designed and built.

Option	Description
Hide title in product list and on product page	The name will not be shown in listings or on the product page in the store.
Add internal description	A short description for the campaign in Merchant Center. For administrative purposes only.

Step 2 — Type

Select the campaign type. These campaigns activate in the cart when products that fulfil the criteria are added.

Type	Description
Cheapest item(s) for free	E.g. 3 for 2 — the cheapest item is set to 0.
Buy x pay y (amount)	E.g. 5 for 100 — the discount is distributed across the products. Supports multiple currencies. Read more here.
Percentage	% discount on the entire order, e.g. 20%. Choose to apply the discount on Selling price or Price.
Fixed amount	Fixed amount deducted from the order, e.g. 50kr. Supports multiple currencies. Read more here.
Free shipping	Free shipping on the order. Also available as an add-on setting with other campaign types.
Percentage on most expensive item	% discount on the most expensive item in the order.
Percentage on cheapest item	% discount on the cheapest item in the order.
Buy x get y %	E.g. buy 5 products in the campaign and receive the set % discount on those products in the cart.

For the Percentage type, Selling price uses the current selling price including any discounts or campaign prices. Price uses the product's original price, ignoring existing discounts or campaigns.

Step 3 — Product selection

Set which products are included in the campaign. Click Browse under Include selection.

Selection type	Description
Category	Include all products in one or more categories.
Brand	Include all products from one or more brands.
Product	Select products manually from the list.
Product price	Include products based on price conditions, e.g. all products over 500kr. Multiple conditions can be combined.
Import	Import a product selection from an Excel file. Set the ID type (product ID or article number) and the ID column number.

Click Save selection when done. You can update the selection at any time.

If no selection is made, the campaign applies to all products.

Exclude products

To exclude specific products from the selection — for example, a campaign on all jackets except brand X and Y — click Exclude products from selection and choose which products to exclude (using the same method as the include selection).

Create a landing page

If you want a page with the campaign's products at a specific URL, click Create landing page for selected products below the selected products list. You can create a separate URL for each market.

Give the page a title, which forms the URL. You can also add a descriptive text shown under the headline in the store.

To add custom metadata, click Add customized metadata (Recommended) and enter title, keywords, and description. If nothing is added, the store's default metadata is used.

Step 4 — Settings

Available settings depend on the campaign type selected.

Setting	Description
Exclude products already on sale	Products with discount prices are excluded from the campaign.
Only include discounted products	Campaign applies only to products with discounted prices (discount price or included in a product price campaign).
Apply free shipping	Free shipping is applied to orders that include products in the campaign.

Only include discounted products has three sub-options:

Option	Description
All discounted products	Applies to all discounted products.
Only products with discount price	Applies only to products with a set discount price.
Only products with campaign price	Applies only to products included in a product price campaign.

Limit use

Exclusive campaigns

Option	Description
Customer exclusive campaign	Makes the campaign available to specific customers by email address. Customers must be logged in.
Group exclusive campaign	Directs the campaign to specific customer groups created in Customers (CRM). Customers must be logged in.

To find out how to create customer groups click here. To find out how to add customers to a customer group click here.

Requirements

Setting	Description
Minimum purchase amount	The total cart amount (excl. shipping) required for the campaign to apply.
Base amount on	Whether the required amount is calculated before or after other discounts and campaigns are applied.
Calculate from (amount)	Whether the amount is calculated on the entire cart or only on products in the campaign's product selection.
Minimum quantity of products	The minimum number of products required in the cart for the campaign to apply.
Calculate from (quantity)	Whether the quantity is calculated on the entire cart or only on products in the campaign's product selection.

Priority

Cart-based campaigns can be prioritised and combined when products match more than one campaign.

Setting	Description
Priority level	Value between 1 and 10000. Priority is descending — 1 has the highest priority and is applied first.
Combining campaigns	Campaigns with a set priority are combined by default, applied in priority order.
Do not combine with lower-priority campaigns	Prevents lower-priority campaigns from applying to products already discounted by a higher-priority cart campaign.
Equal priorities	If multiple campaigns share the same priority and match the same products, the most recently created one is applied.
No priority set	Defaults to the same lowest value. Only the most recently created campaign is applied.

Read more about campaign types and priorities:

Step 5 — Date & time

Set when the campaign will be active. Enter the date and time you want the campaign to go live.

To add an end date, enable Set end date & time and choose the date and time.

Click Save Campaign when done.

If the campaign is set to go live immediately, it will be active in the store within a few minutes (max 5 minutes).

Campaign performance

Description of the campaign performance information in your campaigns.

Create a Product price campaign (price campaign)

This article describes how to create a product price campaign