Create Campaigns

Create promo codes (discount codes)

Create promo codes (discount codes) that customers enter at checkout to get a discount.

Key features

Create discount codes customers enter at checkout
Enter a code manually or generate one automatically
Choose from several campaign types, such as percentage, fixed amount, or free shipping
Limit use per customer or set a total usage limit
Make codes customer or group exclusive

Quick guide

Go to Products (PIM) > Campaigns and click Create Campaign.
Enter or generate a Promotion code.
Select a campaign type.
Set the product selection and settings.
Set the date and time, then click Save Campaign.

Go to Products (PIM) > Campaigns and click Create Campaign.

Step 1 - Promotion code

Enter your code in the Promotion Code field, or use Generate Code to create one automatically.

Avoid using these characters: /, \, #, ?.

Optionally, add an Internal Description for administrative use.

Step 2 - Type

Select the campaign type. These campaigns apply when the customer enters the discount code at checkout.

Type	Description
Cheapest item(s) for free	E.g. 3 for 2, where the cheapest item is set to 0.
Buy x pay y (amount)	E.g. 5 for 100, the discount is distributed across the products.
Percentage	% discount on the entire order, e.g. 20%. Choose to apply the discount on Selling price or Price.
Fixed amount	Fixed amount deducted from the order's total amount.
Free shipping	Free shipping on the order. Also available as a setting with other campaign types.
Percentage on most expensive item	% discount on the order's most expensive item.
Percentage on cheapest item	% discount on the order's cheapest item.

Selling price uses the current selling price including any discounts or campaign prices. Price uses the product's original price (from the Price field), ignoring existing discounts or campaigns.

If your promo code results in a price of 0 or below, your PSP may not accept the transaction, preventing the customer from completing their purchase.

Step 3 - Product selection

Set which part of the assortment is included in the campaign. Click Browse under Include Selection.

Selection type	Description
Category	Include all products in one or more categories.
Brand	Include all products from one or more brands.
Product	Select products manually from the list.
Product price	Include products based on price conditions, for example products over 500kr.

Click Save selection when done. You can update the selection at any time.

If no selection is made, the campaign applies to all products.

Exclude products

To exclude specific products from the selection, for example a campaign on all jackets except brand X and Y, click Exclude products from selection and choose which products to exclude (using the same method as the include selection).

Step 4 - Settings

Setting	Description
Exclude products already on sale	Products with discounted prices are excluded from the campaign (discount price on the product view, or included in a product price campaign).
Only include discounted products	The campaign applies only to products with discounted prices (a discount price or included in a product price campaign).

Only include discounted products has three sub-options:

Option	Description
All discounted products	Applies to all discounted products.
Only products with discount price	Applies only to products with a set discount price.
Only products with campaign price	Applies only to products included in a product price campaign.

Limit use

Option	Description
Once per customer	The customer must be logged in, and can use the code only once.
Limit number of uses	Set a limit on how many times the code can be used.

Exclusive campaigns

Option	Description
Customer exclusive campaign	Makes the campaign available to specific customers by email address. Customers must be logged in.
Group exclusive campaign	Directs the campaign to specific customer groups created in Customers (CRM). Customers must be logged in.

To find out how to create customer groups, see Create customer group. To find out how to add customers to a customer group, see Place customer in customer group.

Requirements

Setting	Description
Minimum purchase amount	The minimum cart total required for the campaign to apply, for example 500kr.
Base amount on	Whether the required amount is calculated before or after other discounts and campaigns are applied to the cart total.
Minimum quantity of products	The minimum number of products required in the order for the code to apply.

Step 5 - Date & time

Set a start date and time.

Optionally, set an end date and time by enabling Set end date & time.

Click Save Campaign when done. If set to start immediately, it activates in the store within 5 minutes.

Create a Product price campaign (price campaign)

Create a product price campaign to give included products a reduced price, shown directly in the store as a sale price.

Example of using priority for customer and group exclusive campaigns

An example of how to manage priority when setting up customer and group exclusive cart-based campaigns.