Create Campaigns
Campaign performance
Description of the campaign performance information in your campaigns.
The Campaign Performance section displays a campaign's progress through two key metrics: Demand and Revenue. All amounts are presented excluding VAT.
| Metric | Description |
|---|---|
| Demand | Total quantity of products customers were willing to purchase, including fulfilled and canceled orders. Based on the order date. |
| Revenue | Actual sales where products were successfully delivered and paid for. Based on the delivery date. |
Performance metrics
| Metric | Description |
|---|---|
| Products sold | Number of products sold with the current campaign. |
| Placed orders | Number of orders containing products included in the current campaign. |
| Total | Total sales value made with the current campaign. |
| Average margin | Average margin on products sold with the current campaign. |
| Degree of return | Return rate — returns with campaign divided by total amount sold. |
| Average order value | Average order value for orders containing products included in the current campaign. |
Customer Count
As the number of customers grows, it can become challenging to keep track of each one. This article provides guidance on how to effectively navigate and manage your customers.
Create a cart campaign (cart based campaign)
A cart campaign is a campaign where offers are activated in the cart when a product that fulfils the campaign criteria is put in.