IN SHORT
KA YO truly deserves to be called a pioneer within the outdoor segment, blending tech with design to create the best possible omni-experience on the market.
BACKGROUND
All out experience
KA YO was born out of the well-known department store Nordiska Kompaniet, where premium brands present their latest and most sought-after products. And since KA YO aims to take it a step further, they decided to bring in the well-known design Agency Public Image, to craft the brand identity. The result is a precise and minimal, yet distinctive design combined with imagery setting KA YO miles apart from traditional retailers.
THE SETUP
Future proofed commerce stack
Since KA YO sells outdoor fashion and their brand is critical to their success, they were looking for a flexible commerce platform that could handle inventory updates at a fast pace, content, and personalization for any market, and on top of that be ready for traffic spikes during peak seasons. The solution of course needed to be headless for the design and equipped with robust API:s for future development.
A solution like that isn't easy to find out there today. Even giants like Shopify+ and Adobe commerce cloud have their disadvantages while other composable platforms just won’t fit every business, especially when looking at the total cost of ownership and the amount of knowledge you need to implement it well.
Luckily Geins Commerce comes in as a great match and is equipped with all the tools for running a progressive eCommerce business. With its composable core, Geins Commerce can easily be integrated with anything and be shaped after your business needs. So, what else is there to say more than KA YO + Geins Commerce = A match made in heaven.
“To find a commerce suite like Geins, that has all the parts you need to build a competitive store out of the box - AND be able to integrate anything for future needs - Is really rare today.
"Normally you have to pick a CMS, PIM, and everything else. It’s expensive and often you end up spending a big portion of the budget on fees for licenses and development."
"With Geins, we’re free to mix and match to find the perfect fit, and we’re ready for future needs thanks to the API-first approach”
FRONTEND & CONTENT
Speed and flexible content management
The store itself was built upon Geins Ralph, a PWA storefront known for its speed. Thanks to the pre-built assets, Carismar Agency (implementation partner) needed only about one month to complete the project and launch the site.
The CMS used for the KA YO project was Geins native cms. With the features the cms are packed with, the eCommerce team can now fully schedule everything from content to products months in advance and segment where and when it will be shown.
“The best thing about Geins, is that you get pretty much everything out of the box, and I was surprised by the performance of every module within the suite."
"I’ve been in e-commerce for a long time and I’ve never come across a native CMS that works so well as the one in Geins. It’s easy to get started and we’re in full control of when and where we need to publish things.”"
INVENTORY
Easy product catalog and multi-market support
Everyone in eCommerce knows that it’s pretty much all about admin when it comes to keeping your store in order, so the best way to handle the challenges with products is to have a great PIM at your disposal. And luckily, the native PIM in Geins is ready for (almost) anything. The team at KA YO can easily both import, update, and even personalize a lot of products for visitors thanks to the flexible parameter system. Other features such as multi-languages and multi-currencies come straight out of the box when choosing to go with Geins.
"The features found in the PIM, from how the product is structured and on to custom parameters, translations, and how the import tool works - It’s just smooth. I’ve never seen another platform that gives you so much data about pricing and margins. Normally you have to set up a complex BI -tool to easily get an overview of that data. Another thing that’s great is the campaign/discounting tool, it’s straightforward and allows for a lot of flexibility."
KA YO on Geins summary
Design freedom. Since Ralph is an open-source PWA, KA YO can now choose to work with any agency (or in-house) for design and make changes in no time without having to worry about the backend.
Local in any market thanks to the multi-market support with languages, currencies, and pre-defined taxes for every shipping destination, KA YO can create the best possible customer experience even for selling to customers across borders.
Superior stability. Geins Commerce suite is cloud-native and ready for extreme traffic spikes and can scale up and down in no time.
Unbeatable total cost of ownership. With the migration to Geins, KA YO runs their whole operation in one system and is in full control of orders, products, content, deliveries, and even storefront - all under one roof, without having to rely on tons of consultants, license fees, and even pay for bandwidth.
Ready for future needs and can choose to re-build their commerce stack as they please thanks to API-approach.
A product catalog that’s easy to manage. With the native PIM, KA YO can easily keep their stock in check and up-sell via variation building, as well as feed out every product to any marketplace.
Smooth imports & exports make a multi-brand like KA YO ready for any product release and seasoned products and don't have to waste tons of time on administration just to keep their inventory up to date.
Full omni-connection makes it possible for customers to shop online and pickup instore and vice versa.
