IN SHORT
To continue expanding into Europe, Motostar needed a new commerce stack. They found everything they were looking for within Geins Commerce
Researching the market
The team at Motostar had long been struggling with their previous commerce platform. The time they needed to spend on admin just to keep their inventory up to date was off the charts and even though they did stellar work maintaining everything - it just wasn’t enough. For people in ecommerce, it comes as no news that it’s pretty much about admin, and if the admin part is struggling it can lead to big issues. And that was the case with Motostar.
Before they decided to go with Geins, Motostar did their homework very well. They dug deep into the market researching the leading nordic platforms. And even though there are a ton of competent alternatives on the market, Motostar couldn’t find any option suitable for their business - except Geins Commerce, a platform built upon MACH technology.
The deciding part came down to the flexibility and that you get everything you need out of the box while at the same time being ready for future needs thanks to the API-first approach.
That’s what Geins is all about - You get everything you need to build a competitive store made for global expansion and are free to build your commerce stack as you go because of the composable core.
"We evaluated a lot of e-commerce platforms. Geins was the only supplier that had the components we were looking for and it feels good to be able to have everything gathered in one place."
Setting up everything
As Motostar's assortment covers everything within spare parts for both motocross and motorcycles, product management became the key challenge to solve. Moto riders shop in a certain way and expect to find all of the spare parts they need within a few clicks so everything needed to be smooth.
With the migration to Geins Commerce, Motostar also wished that they would be able to manage content for multiple markets and run campaigns and promos on the fly.
To get everything in sync with their store operations, Motostar needed to integrate their ERP DL Software with the e-commerce store for overall inventory and fulfillment (Deliveries etc).
"Even though our customers are extremely professional and caring about their rides, they also need some guidance to the correct spare parts. No matter how good of a mechanic you are, sometimes you need a blueprint to help you along the way"
Mapping spare parts
In order to create the best possible shopping experience, the implementation partner Carismar Agency built an external application upon the presentation layer (PWA). This was made possible thanks to the flexible parameter feature found in Geins native PIM. Thanks to the application all of the spare parts could be mapped to the right bike and mapped to the available blueprints and drawings.
The content Motostar wanted to shift to different markets was easily managed via the native CMS in Geins Commerce. Thanks to the widget library, the team at Motostar is in full control of their media files and assets, and where and when their campaigns are published.
DL Software was easily integrated against Geins REST API (MGMT).
Designing customer experience
Design agency Bäck Studios is behind the design of Motostar's new e-commerce. Bäck has previously worked with brands such as Svenskt Tenn and Gant. The task Bäck was assigned was to modernize Motostar's expression and assets as well as UX and navigation.
Once the design was complete, the project was handed over to Carismar Agency for coding and performance. The storefront used for the project was Geins PWA storefront (Ralph).
Motostar on Geins - Summary
Since the migration, Motostar can now fully focus on sales and customer experience. With Geins Commerce as the backbone, they are ready for anything - even future needs and don’t have to waste a ton of time on everyday admin as they used to.
Better customer experience thanks to the combination of the parameter system and the mapped blueprints and drawings.
Unbeatable total cost of ownership because of all of the native functionality Geins deliver.
Flexible content management because of the native CMS found in Geins Commerce.
Superior stability. Geins Commerce suite is cloud-native and ready for extreme traffic spikes and can scale up and down in no time.
Smooth imports & exports make a retailer like Motostar ready for any product release and seasoned products without having to waste tons of time on administration just to keep their inventory up to date.
Ready for future needs because of the API-first approach that comes with Geins.
