Configurable products & complex attributes

Home & Decor

Geins models rich attributes, manages large imagery/feeds, and localizes pricing and availability with market scopes and inventory APIs.

Backend for Home & Decor catalogs

Home & Decor catalogs rely on materials, dimensions, and finish attributes, plus seasonal pricing and regional availability. Geins models attributes cleanly and drives channels with delta feeds.
Attributes
Rich modeling with relations for materials, dimensions, and finish.
Feeds
Delta-aware jobs and webhooks for channel freshness.
Markets
Price lists and availability per market.
We chose to go with Geins because the platform is built upon the latest technology, and can integrate with anything.
Christian Resell

Christian Resell

CEO, Maze & Pilke

Challenges & Solutions

Home & Decor requires clean attribute models, quota-safe feeds, and trustworthy multi-currency pricing. Here’s how Geins solves them.

Challenge

Variant-specific lifestyle imagery isn’t supported

Shoppers can’t see the correct lifestyle image when selecting a material or color variant, reducing confidence and increasing returns.

Pain Points

Images not tied to variantsWrong visuals for selected material/colorHigher return rates from mismatched expectationsManual workarounds in CMS or product data

Affected Areas

  • Merchandising
  • Customer experience
  • Operations

Solution

Variant-level media assignments

Geins lets teams attach images and media directly to each SKU or variant. Storefronts automatically display the correct lifestyle image based on the shopper’s selected material, color, or configuration.

Capabilities

ProductsProduct attributesVariant management

Expected Outcomes

  • Accurate imagery per variant
  • Higher buyer confidence
  • Fewer returns from mismatched expectations
  • Consistent visual experience across markets

Challenge

Material and finish attributes aren’t filterable

Customers can’t filter by wood type, upholstery fabric, leg color, or other key attributes because the system lacks structured, searchable product data.

Pain Points

Materials and finishes stored as unstructured textNo attribute-driven filters on PLPsCustomers struggle to narrow large assortmentsMerchandisers must create manual category hacks

Affected Areas

  • Merchandising
  • Customer experience
  • Operations

Solution

Attribute-driven filtering with structured product data

Geins uses structured, localizable product attributes to power filters. Materials, finishes, fabrics, and colors become filterable and consistent across categories and campaigns.

Capabilities

Product attributesAttribute GroupsSearch & Filtering

Expected Outcomes

  • Rich, accurate filtering for materials and finishes
  • Consistent filters across categories and markets
  • Easier navigation for large furniture assortments
  • No more manual category workarounds

Challenge

Lead times and made-to-order status can’t be shown dynamically

Furniture catalogs often include made-to-order or long-lead items, but systems only support basic in/out-of-stock messaging, leaving shoppers without accurate delivery expectations.

Pain Points

Only binary stock messaging (“in stock”/“out of stock”)No way to show lead times like “Ships in 6–8 weeks”Made-to-order products can’t display custom availabilityCustomer service overwhelmed with delivery questions

Affected Areas

  • Customer experience
  • Merchandising
  • Operations

Solution

Dynamic availability and lead-time messaging

Geins lets merchants set SKU-level inventory modes — in stock, oversellable, static, or incoming — enabling clear availability messaging like “4 left,” “Ships in 5 days,” or “Made to order.” Lead times can be updated per market and surfaced by the storefront.

Capabilities

Inventory ManagementSKU-level AvailabilityMarkets

Expected Outcomes

  • Clear delivery expectations for customers
  • Reduced support questions
  • Accurate messaging for made-to-order and long-lead items
  • Higher conversion on non-stocked products

Challenge

Configurable products are hard to model

Complex furniture items like sofas, beds, and tables require multiple dimensions - size, material, color, and modular options, that rigid systems can’t model without duplicating products.

Pain Points

Variant options can’t combine size, color, and material cleanlyModular or bundle-based products require workaroundsDuplicate products for each configurationHard to maintain pricing and availability per option

Affected Areas

  • Merchandising
  • Operations
  • Customer experience

Solution

Flexible variant modeling and modular bundles

Geins supports both SKU-level variants (sizes, finishes) and Variant Groups (colors, materials), plus bundles for modular sets, allowing furniture products to combine multiple configuration dimensions without duplication.

Capabilities

Variant GroupsSKUsBundles & Sets

Expected Outcomes

  • Clean modeling for complex configurable products
  • No duplicate product entries
  • Accurate pricing and availability per option
  • Better UX for shoppers configuring furniture

Challenge

Content blocks can’t target specific furniture categories

Merchants can’t show modular-sofa banners only on sofa pages or bedroom guides only on bed PDPs.

Pain Points

No contextual content targetingGeneric banners across all pagesCampaigns not aligned with catalog structurePoor category-level merchandising

Affected Areas

  • Content
  • Merchandising

Solution

Category-aware content targeting

Geins CMS supports targeting content by category, product, brand, market, or customer group - showing the right module in the right place automatically.

Capabilities

CMS FiltersCollections

Expected Outcomes

  • Highly relevant category experiences
  • Less manual content setup
  • Stronger merchandising impact

Challenge

Multi-brand wholesalers can’t separate catalogs per storefront

When multiple brands share the same backend, the system shows all products across all storefronts, causing brand conflicts and compliance issues.

Pain Points

Brands exposed to the wrong marketsNo clean separation between storefrontsComplex workaround setupsRisk of violating brand agreements

Affected Areas

  • Multi-Brand Operations
  • Merchandising
  • Compliance

Solution

Storefront-level catalog scoping

Geins allows merchants to scope products, categories, brands, and content per storefront, keeping multi-brand catalogs clean and contract-safe from a single backend.

Capabilities

ChannelsMarketsCategoriesBrands

Expected Outcomes

  • Clean, contract-compliant storefronts
  • No product leakage across brands
  • One backend supporting many storefronts

FAQs

Make rich catalogs easy to operate

Ask us about attributes, feeds, and market scoping.
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Make rich catalogs easy to operate