GEINS FOR RETAILERS

Launch faster and keep your catalog always fresh

Flexible product models, availability APIs, multi‑currency pricing and promotions, plus reliable feed/index pipelines for every channel.

Built for B2C operations

B2C success depends on clean product data, fresh availability, governed pricing/promotions, and channel freshness. Geins provides these as backend contracts.
Catalog & attributes
Flexible product/variant models, attributes, relations, and projections for PLP/PDP.
Availability APIs
Location‑aware inventory, reservations, and safety stock for consistent PDP/cart reads.
Pricing & promotions
Price lists per market/currency with promotions and auditable overrides.
Omnichannel feeds
Delta aware jobs/webhooks for search and channel freshness without quota overruns.

Challenges & Solutions

B2C backends need data quality, inventory freshness, market pricing, and dependable feeds. Here’s how Geins solves them.

Challenge

Localized content and pricing requires duplication

Launching in new markets often means cloning catalogs, price lists, and content, wasting time and creating errors.

Pain Points

Catalogs duplicated for each marketManual pricing and translation updatesInconsistent data across regionsSlow, error-prone localization

Affected Areas

  • Product Information Management
  • Pricing Operations
  • Content Management
  • Market Expansion

Solution

Multi-market localization from one backend

Localize content, pricing, and assortments from a single master catalog in Geins. Apply market-specific overrides for language, currency, and product data, without duplication.

Capabilities

MarketsProductsLocalization

Expected Outcomes

  • One master catalog powering every market
  • Localized content and pricing without duplication
  • Faster regional launches
  • Consistent brand experience
  • Lower maintenance overhead

Challenge

Payment options can’t differ across markets

All customers see the same payment methods, even when local preferences or B2B invoice terms differ, limiting flexibility and conversion.

Pain Points

Same payment methods across all marketsNo control for B2B vs DTC payment rulesPoor localization reduces trustManual workarounds for regional terms

Affected Areas

  • Checkout
  • Payments
  • Customer experience
  • Finance

Solution

Market-aware and segmented payment options

Configure payment methods per market or customer group in Geins, so DTC shoppers get Klarna or card, while B2B buyers access invoice or account terms.

Capabilities

Payment segmentationCustomer groupsMarket configuration

Expected Outcomes

  • Localized checkout experiences
  • Improved conversion per market
  • Clearer B2B payment control

Challenge

Search can’t handle misspellings or typos effectively

When customers misspell product names or brands, search returns zero results instead of close matchesbreaking discovery and hurting conversion.

Pain Points

No fuzzy/partial match supportMisspelled queries return nothingLost conversions from avoidable zero-resultsManual typo logic required

Affected Areas

  • Customer experience
  • Merchandising
  • Development

Solution

Fuzzy, language-aware search with intelligent suggestions

Geins Search uses Azure AI Search with built-in fuzzy matching, wildcard handling, and language analyzers to catch misspellings automatically. Autocomplete and suggestions guide users to correct results without custom logic.

Capabilities

SearchProduct attributes

Expected Outcomes

  • Fewer zero-result searches
  • Stronger discovery and relevance
  • Higher conversion from improved UX

Challenge

Multi-item promotions don’t scale cleanly

When customers buy multiple quantities, discounts apply inconsistently, missing eligible items or calculating totals incorrectly.

Pain Points

Incorrect basket discount mathPartial or missing discount applicationHard to combine with other offersHeavy QA before every campaign

Affected Areas

  • Checkout
  • Pricing Engine
  • Finance

Solution

Dynamic multi-buy deals that scale automatically

Geins supports scalable multi-buy and quantity-based promotions like “Buy 3, pay for 2” or “Buy 5, get 2 free,” with thresholds, segmentation, and dynamic product inclusion as categories or prices change.

Capabilities

PromotionsMerchant APIChannelsMarketsCustomer groups

Expected Outcomes

  • Accurate discount math at any basket size
  • Dynamic inclusion as product data changes
  • Predictable, transparent customer experience
  • Faster campaign rollout with less QA

Implementation Notes

Best practices for implementing B2C with Geins.
  • Normalize attributes and use relations; avoid variant denormalization.
  • Expose availability via dedicated endpoints; enable reservations and safety stock.
  • Use native currency price lists; govern promotions via precedence and audits.
  • Drive channels with delta feeds; reserve full reindex/backfills for alias swaps.

FAQs

Design a B2C backend that won’t slow you down

Ask us about catalog modeling, availability, pricing/promo governance, and omnichannel feeds.
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Design a B2C backend that won’t slow you down