IN SHORT
ATV-huset migrated to Geins Commerce and excelled on their customers high expectations
Migrating from Magento
ATV Huset had long been battling with a dated commerce solution (Magento) that was nothing but a struggle for the for it organization to manage. The administration of the business was nothing but a nightmare.
With its four different sites, ATV Huset had to administer its operations via four separate PIM and CMS systems, which made the work difficult for the staff. And given large amount of products ATV-huset, with complementary sites had in stock - the situation was becoming untenable.
ATV Huset also lacked an integration between their ERP and WMS, which meant that inventory, prices, and product information were not automatically synchronized - resulting in a ton of work for the staff managing the business, and a bad customer experience.
Mapping every spare part with the correct vehicle
With ATV Huset's challenges in mind, work began on moving their business to the commerce platform Geins Commerce - a platform built on MACH technology.
To raise the level of customer experience, the implementation partner Carismar Agency used the flexible parameter system in Geins PIM to develop an app mapping every spare part to the correct vehicle. This was made possible through a sync with the Swedish database Fordonsverket.
The other issues involving ERP & WMS were soon taken care of as well.
"The parameter system is a game-changer for us - now can every customer find the correct spare parts"
All systems go
With the migration to Geins Commerce, ATV Huset got a complete commerce solution where all sites are administered through a single system. The organization now has its e-commerce solution fully integrated with its ERP and can focus on marketing and product enrichment.
After the installment of the search function linking the registration number and vehicle model, the conversion rate increased significantly. At the same time, cases/returns concerning spare parts have decreased, which means that the pressure on ATV Huset's customer service department is not as high as earlier.
Since the migration to Geins Commerce, sales have gone through the roof - And the organization itself is a lot happier and can fully focus on the right things and be more efficient.
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