GEINS FOR BRANDS

Launch fast, scale globally — without breaking the backend

Flexible product models, market price lists and promotions, availability APIs, and reliable feed/index pipelines for every channel.

Built for DTC operations

DTC requires clean product data, fresh availability, governed pricing/promotions per market, and dependable feeds/search pipelines. Geins delivers these as backend contracts.
Catalog & attributes
Flexible product/variant models, attributes, relations, and read projections for PLP/PDP.
Availability APIs
Location‑aware inventory, reservations, and safety stock for consistent PDP/cart reads.
Market pricing & promotions
Price lists per market/currency with promotions and auditable overrides.
Omnichannel freshness
Delta‑aware jobs/webhooks for search and channel feeds without quota overruns.

Challenges & Solutions

DTC backends need international pricing, inventory freshness, channel compliance, and scalable variant modeling. Here’s how Geins solves them.

Challenge

Multiple promotions compete without clear priority

When several campaigns run at once, it’s unclear which rule should apply — leading to unpredictable discounts, customer confusion, and lost margins.

Pain Points

No promotion hierarchyConflicting discount rulesHard to ensure best-offer logicManual validation before launches

Affected Areas

  • Operations
  • Promotions & Discounts
  • Finance & Governance

Solution

Promotion Engine with smart prioritization

Geins lets you set priority levels for every campaign, defining which promotion takes precedence when multiple offers are active.

Capabilities

Promotions

Expected Outcomes

  • Clear promotion hierarchy
  • No overlapping discounts
  • Predictable campaign outcomes

Challenge

Filtering is locked to categories, not products

Filters are tied to categories instead of product data. When a product belongs to multiple categories, filters become inconsistent, causing duplicate work and confusing discovery.

Pain Points

Filters depend on category setupInconsistent filtering across listingsDuplicate work maintaining filtersPoor refinement for customers

Affected Areas

  • Merchandising
  • Operations
  • Customer experience

Solution

Filtering powered by product attributes, not category rules

In Geins, filters are driven by product-level attributes. Each product carries structured, localizable data, keeping filters consistent across categories, listings, and campaigns.

Capabilities

Product Attributes

Expected Outcomes

  • Consistent filtering across markets
  • No duplicate category setup
  • Faster catalog and campaign updates
  • Better product discovery and conversion

Challenge

DPP data can’t be attached to products or variants

Teams rely on spreadsheets to track material, origin, and traceability info, breaking data integrity and slowing compliance.

Pain Points

No structured fields for DPP dataManual variant-level trackingInconsistent material and origin infoHard to export for compliance

Affected Areas

  • Merchandising
  • Compliance
  • Operations

Solution

Structured DPP data with extensible product attributes

Attach sustainability, material, and origin data directly to products or variants using custom attributes in Geins. Manage updates via API and export validated DPP data when needed.

Capabilities

Product AttributesAttribute GroupsManagement API

Expected Outcomes

  • Structured, export-ready DPP data
  • Accurate variant-level traceability
  • Reduced manual entry
  • Compliance built into product setup

Challenge

Previewing content before publishing isn’t possible

Teams can’t see how new or scheduled content will look on the storefront, leading to live mistakes, broken layouts, and unplanned releases.

Pain Points

No preview for unpublished contentErrors only visible after publishingManual coordination between teamsBrand inconsistencies during campaigns

Affected Areas

  • Marketing Operations
  • Merchandising
  • Content Production

Solution

Drafts and spoofed previews for safe content testing

Geins CMS lets editors create drafts, preview unpublished content, and simulate future dates with “Set spoofed time.” Teams can validate layouts, translations, and campaign timing before publishing, without touching live pages.

Capabilities

ContentPreview Content

Expected Outcomes

  • Safe content validation before go-live
  • Fewer publishing errors and broken pages
  • Confident scheduling for campaigns
  • Smoother collaboration across teams

Challenge

Campaign pages and drops require manual publishing

Marketing teams have to publish every campaign or drop manually — often outside work hours and across markets, causing delays, errors, and inconsistent launches.

Pain Points

Manual publishing across marketsNo automated go-live or expiryMissed timings and coordination issues

Affected Areas

  • Marketing Operations
  • Merchandising
  • Content Management

Solution

Scheduled publishing for campaigns and drops

Geins CMS lets teams plan and schedule when pages, blocks, and widgets go live or expire, eliminating manual publishing. Spoofed previews let teams test how content will appear before release.

Capabilities

ContentPreview ContentScheduling Content

Expected Outcomes

  • Campaigns go live exactly when planned
  • No off-hour publishing stress
  • Consistent, reliable rollouts across markets

Challenge

Localized content and pricing requires duplication

Launching in new markets often means cloning catalogs, price lists, and content, wasting time and creating errors.

Pain Points

Catalogs duplicated for each marketManual pricing and translation updatesInconsistent data across regionsSlow, error-prone localization

Affected Areas

  • Product Information Management
  • Pricing Operations
  • Content Management
  • Market Expansion

Solution

Multi-market localization from one backend

Localize content, pricing, and assortments from a single master catalog in Geins. Apply market-specific overrides for language, currency, and product data, without duplication.

Capabilities

MarketsProductsLocalization

Expected Outcomes

  • One master catalog powering every market
  • Localized content and pricing without duplication
  • Faster regional launches
  • Consistent brand experience
  • Lower maintenance overhead

Challenge

Payment options can’t differ across markets

All customers see the same payment methods, even when local preferences or B2B invoice terms differ, limiting flexibility and conversion.

Pain Points

Same payment methods across all marketsNo control for B2B vs DTC payment rulesPoor localization reduces trustManual workarounds for regional terms

Affected Areas

  • Checkout
  • Payments
  • Customer experience
  • Finance

Solution

Market-aware and segmented payment options

Configure payment methods per market or customer group in Geins, so DTC shoppers get Klarna or card, while B2B buyers access invoice or account terms.

Capabilities

Payment segmentationCustomer groupsMarket configuration

Expected Outcomes

  • Localized checkout experiences
  • Improved conversion per market
  • Clearer B2B payment control

Challenge

Frontend redesign risks losing brand identity

Replatforming often breaks established design systems and brand consistency, forcing teams to rebuild layouts and styling from scratch.

Pain Points

Brand look lost after replatformingDesign systems rebuilt manuallyInconsistent UX across marketsSlow rollout of visual updates

Affected Areas

  • Design
  • Development
  • Marketing
  • Customer experience

Solution

Headless frontend with reusable components

Geins separates backend logic from presentation, letting brands preserve or evolve their design system while connecting via API, no redesign required.

Capabilities

Headless ArchitectureAPI-First IntegrationComponent Reuse

Expected Outcomes

  • Preserve brand identity across platforms
  • Faster replatforming with less risk
  • Freedom to evolve design independently

Challenge

No personalized content experiences

Every shopper sees the same content and promotions, limiting relevance and conversion potential.

Pain Points

Static campaigns for all visitorsNo audience targeting or segmentationIrrelevant promotions reduce engagementManual duplication for each campaign

Affected Areas

  • Marketing
  • Merchandising
  • Customer experience

Solution

Customer group-based personalization

Geins lets you segment content and promotions by customer group. Show tailored campaigns and widgets for each audience — all managed from one backend.

Capabilities

Customer groupsPromotionsCMS Filters

Expected Outcomes

  • Personalized experiences per audience
  • Higher engagement and conversion
  • One unified backend for all personalization

Challenge

Inventory messaging not dynamic

Shoppers only see “Out of stock,” with no info on delivery times or backorders, causing drop-offs and lost sales.

Pain Points

Static “out of stock” messageNo delivery or restock infoLost sales on temporary outagesManual stock updates

Affected Areas

  • Merchandising
  • Customer experience
  • Operations

Solution

Storefront-defined stock messaging

Geins exposes real-time SKU-level stock, incoming dates, and backorder data through APIs, letting the storefront dynamically display accurate messages like “Ships in 3–5 days” or “Back in stock soon.”

Capabilities

Inventory ManagementPIM IntegrationSKU-Level AvailabilityMerchant API

Expected Outcomes

  • Transparent delivery expectations
  • Reduced cart abandonment
  • Higher trust and conversion

Implementation Notes

Best practices for implementing DTC with Geins.
  • Normalize attributes and use relations; avoid variant denormalization.
  • Expose availability via dedicated endpoints; enable reservations and safety stock.
  • Use native currency price lists; govern promotions via precedence and audits.
  • Drive channels with delta feeds; reserve full reindex/backfills for alias swaps.

FAQs

Build a DTC backbone that keeps up with your brand

Ask us about catalog modeling, availability, pricing/promo governance, and omnichannel freshness.
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Build a DTC backbone that keeps up with your brand