GEINS FOR BRANDS

Launch fast, scale globally — without breaking the backend

Flexible product models, market price lists and promotions, availability APIs, and reliable feed/index pipelines for every channel.

Built for DTC operations

DTC requires clean product data, fresh availability, governed pricing/promotions per market, and dependable feeds/search pipelines. Geins delivers these as backend contracts.
Catalog & attributes
Flexible product/variant models, attributes, relations, and read projections for PLP/PDP.
Availability APIs
Location‑aware inventory, reservations, and safety stock for consistent PDP/cart reads.
Market pricing & promotions
Price lists per market/currency with promotions and auditable overrides.
Omnichannel freshness
Delta‑aware jobs/webhooks for search and channel feeds without quota overruns.

Challenges & Solutions

DTC backends need international pricing, inventory freshness, channel compliance, and scalable variant modeling. Here’s how Geins solves them.

International pricing and rounding

Inconsistent FX and rounding erode trust and harm conversion across markets.

Market price lists with promotion governance

Maintain base lists per currency/market, apply promotions and overrides with precedence and audits; avoid runtime FX for checkout totals.

Capabilities

Price ListsPromotionsCustomer GroupsMerchant API

Expected Outcomes

  • Consistent totals
  • Auditable pricing changes
  • Higher conversion
Learn more

Product data quality and channel image requirements

Channels enforce strict image/data standards; rejects and quotas slow launches.

Delta feeds with batching and retries

Use async jobs to batch/throttle per channel, push deltas via webhooks, and isolate failures with DLQ to keep feeds fresh without exceeding quotas.

Capabilities

Async JobsWebhooksDelta FeedsDLQ

Expected Outcomes

  • Fewer rejects
  • Faster channel freshness
  • Quota‑safe ops
Learn more

Inventory freshness across locations

Stale availability causes oversells and cancellations under peak events.

Location inventory with reservations

Track stock per location with reservations, backorders, and safety stock; serve consistent availability for PDP/cart via dedicated endpoints.

Capabilities

InventoryReservationsMerchant APIWebhooks

Expected Outcomes

  • Reduced oversells
  • Fresher availability
  • Fewer cancellations
Learn more

Variant modeling at scale

Rigid or limited variant models cause duplication and slow operations.

Attributes, relations, and read projections

Model variants with attributes/relations and drive PLP/PDP with read‑friendly projections to keep queries predictable.

Capabilities

Flexible Data ModelingMerchant APIFilteringVersioning

Expected Outcomes

  • Faster launches
  • Cleaner data
  • Predictable reads
Learn more

Implementation Notes

Best practices for implementing DTC with Geins.
  • Normalize attributes and use relations; avoid variant denormalization.
  • Expose availability via dedicated endpoints; enable reservations and safety stock.
  • Use native currency price lists; govern promotions via precedence and audits.
  • Drive channels with delta feeds; reserve full reindex/backfills for alias swaps.

FAQs

Build a DTC backbone that keeps up with your brand

Ask us about catalog modeling, availability, pricing/promo governance, and omnichannel freshness.
Explore API docsStart Project
Build a DTC backbone that keeps up with your brand