Promotions

Description

The Geins promotion feature is a unified way to configure and execute promotions across channels and markets. Define clear eligibility, timing, and stacking rules to align with your pricing and merchandising strategy.

Create promotions in two ways to fit your merchandising strategy:

• Cart-level promotions: auto-applied when conditions are met or redeemed with a promo code. Configure eligibility by channel, market, customer segment, and thresholds.
• Catalog- or product-level promotions: apply directly to selected products using selection criteria and appear on product and listing pages before checkout. Selections are dynamic and update automatically as rules or prices change. For example, if you include a category, any product added to that category is automatically included.

Common use cases:

• Sitewide percent/amount off (e.g., Black Friday) per channel or market.
• Category-level markdowns (e.g., 20% off Shoes) with dynamic product inclusion.
• SKU-specific price drops for hero products or new launches.
• Buy X, Get Y (BOGO/BXGY) based on quantities or product mixes.
• Tiered cart discounts (spend thresholds: $100→10%, $200→20%).
• Free shipping above a threshold or for selected customer segments.
• Multi-buy deals (3 for 2, 2 for $X) on selected collections.
• Schedule weekend/holiday campaigns with automatic activation/deactivation.
• Personalized promotions using customer segments.

How to use the feature

1. Create a promotion and choose type.
2. Choose Sales Channel.
3. Choose Promotion code if type was code.
4. Choose Discount type.
5. Choose Product selection.
6. Configure promotion settings, segmentation and thresholds.
7. Configure timing.

Available discount types

The promotion features comes with wide range of discount types:

• Cheapest item(s) for free
• Buy x pay y (amount)
• Percentage
• Fixed amount
• Free shipping
• Percentage on most expensive/cheapest item
• Buy x get y percentage

Capabilities & Features

• Sales channel segmentation.
• Multi market/language support.
• Optional stacking of promotions based on a priority value
• Include/Exclude Selection critera based on a combination of:
  • Categories
  • Brands
  • List of products
  • Price ranges
• Import products and prices
• Fallback percentage.
  • Use a percentage value for product-level promotions or set percentage or fixed price per product.
  • If not explicitally set on a product the fallback will be used.
• Customer segmentation on customer groups or email
• Thresholds
  • Minimum purchase amount
  • Minimum quantity of products
  • Once per customer
  • Limit number of total uses
  • Schedule timing
  • Create a promotion landing page and set web metadata.
• Integrated with CMS
• Filter on a promotion when using merchant api
• Support for "badges"
• Apply on regular price or sale price
• Stacked product-level campaigns
  • Choose one of the two reduced price fields to be used
  • Use it to discount products already on sale based on their current discounted price.
• Monitor campaign performance
• Configurable rounding methods
  • Per promotion type
  • Per channel

Related features and concepts