Channels

Multiple Sales Channels

Run many storefronts from one backend—without copy‑paste operations

What it does and who it's for

Geins Channels let you run multiple brands, B2C/B2B stores, or regional sites from one platform. Each channel defines its own markets, languages, pricing, and content—so teams move fast while governance stays tight.

It’s for multi‑brand retailers and D2C portfolios, businesses running B2C and B2B side‑by‑side, and teams operating region‑specific storefronts.

Key capabilities

Channel configuration

Base URL, default country/currency/language, VAT, settings

Markets per channel

One or more markets with currency, VAT, and allowed languages

Availability & catalog control

Products, categories, and brands scoped per channel/market

Content & metadata

Channel-level languages and SEO metadata

Pricing & promotions

Derive prices; target promotions to specific channels/markets

Payments & shipping

Configure methods and rates per channel/market

Feeds

Channel-specific product feeds

What you can build

With these capabilities, you can stand up multi‑brand storefronts, run B2C and B2B side‑by‑side, and tailor operations per audience and region—all from one backend.

Multi‑brand storefronts
Share PIM and OMS while customizing UX, content, and assortments per brand.
B2C and B2B side‑by‑side
Operate distinct experiences on one backend with separate pricing and rules.
Channel‑specific operations
Configure promotions, payments, and shipping per channel and per market.
Feeds & campaigns
Drive channel‑scoped feeds and landing pages for ads and marketplaces.
Governance & approvals
Assign channel ownership, guardrails, and approvals to keep control.
Preview environments
Preview changes per channel before publishing to reduce risk.

How it works in Geins

Each channel holds configuration for base URL, defaults, markets, and languages. Catalog availability, pricing, promotions, payments, and shipping can all be scoped per channel and per market, while content and metadata are localized accordingly.

Channel configuration
Base URL, defaults, and settings define each storefront’s identity and behavior.
Markets & languages
Add markets with currency/VAT and choose allowed languages per channel.
Catalog scoping
Assign product, category, and brand availability per channel/market.
Pricing & operations
Target price lists and configure promotions, payments, and shipping per channel.

Integrations

Geins connects channels to your storefront and supporting systems for clean segmentation and reporting.

  • Merchant API for channel‑aware storefronts
  • Feeds per channel for ads and marketplaces
  • ERP/CRM for channel segmentation and reporting

Real‑world outcomes

Running channels from one platform speeds up launches while keeping control. Teams gain clearer governance and better merchandising control per audience and region.

Faster launches
Spin up new brands or regions quickly without duplicating backends.
Clear governance
Assign ownership and approvals to reduce cross‑store conflicts.
Better merchandising
Control assortments and promotions per channel and per market.

Get started

Define channels & markets

Create channels and add markets with appropriate defaults.

Scope catalog

Assign product, category, and brand availability by channel/market.

Configure operations

Configure promotions, payments, shipping, and price lists per channel.

Localize content

Localize content and metadata for each channel and its markets.

Best practices

Practical tips to keep channels clean and scalable.

Keep purposes distinct
Clarify brand, audience, and region per channel to avoid overlap and drift.
Use groups & price lists
Target B2C/B2B and VIP segments via customer groups and price lists.
Align feeds & campaigns
Scope feeds and ad campaigns per channel for clean reporting.

FAQs

Run every channel from one platform

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