Import products
Key features
- Create or update products in batches
- Choose an import mode to control how existing products are handled
- Match the file's columns to the system fields before importing
Quick guide
- Go to the Import tool in the menu, click New, select Product, and click Download file template.
- Fill in the file and choose an Import mode.
- Click Next, match the columns, and start the import.
Download the import template by going to the Import tool in the menu, clicking New, selecting Product in the Template type dropdown, and clicking Download file template.

For a full description of the columns, see Import template for products. There is also a short description in Merchant Center under View template description.
Import mode
When you have filled in the fields, choose an Import mode:
| Mode | Description |
|---|---|
| Insert/Update | Creates or updates existing products matching either id or name. |
| Insert/Create new | Creates new products where the id does not exist, regardless of name. Never updates existing products. |
| Insert/Ignore existing | Creates new products where neither id nor name exists. Never updates. |
When you have chosen your import mode, click Next.
You can then match the columns to each field. In this example, the column Storlek (Size) needs to be dragged and matched to the Size column. If the columns in your file match the system template, they are placed automatically.

When the import is finished, you get a summary. If all products were imported correctly, it says Inserted or Updated. If something went wrong, it shows how many products were Ignored or Failed.
