Podcast: Navigating IT Systems for E-commerce Success: Insights from Geins' CCO
Carl Abrahamsson, CCO at Geins, is a guest on Björn Påhlman Spenger's podcast "The Future of E-commerce." The episode's theme revolves around IT systems for e-commerce businesses.
![Framtidens e-handel - Carl Abrahamsson Björn Påhlman Spenger](http://images.ctfassets.net/mzo5en1l4avc/7lpqM1ReyuPIMEpqKDNW9H/c91592d3d80506c18e286eb1201a37f6/Framtidens_e-handel_ad.jpg)
The entire conversation focuses on how e-commerce entrepreneurs should approach selecting a tech stack for their e-commerce operations and the pros and cons of the various solutions available in the market.
This episode is primarily intended for those in leadership positions.
Fler inlägg
The changing landscape of B2C retail: Staying Ahead of the Game
With more and more brands opting to sell their products directly to consumers, traditional B2C online retailers are facing a new wave of challenges. In order to stay competitive and relevant in this changing landscape, it is crucial for these retailers to adapt and find innovative ways to add value for customers.
MACH Commerce enables online retailers to take a best-of-breed approach
MACH stands for Microservices, API-first, Cloud-native, and Headless. These four components combined create a modern infrastructure for building e-commerce platforms. A future-proof solution for online retailers, allowing businesses to adapt to emerging technologies quickly. We know it as MACH Architecture or MACH Commerce.
Aligning marketing and tech: why short-term wins can sabotage long-term success
The tension between short-term wins and long-term success is evident in both marketing strategies and tech investments. Performance marketing often prioritizes immediate results, while brand marketing focuses on sustainable growth. Similarly, choosing tech stacks for quick wins can hinder long-term scalability and flexibility. In this article, Carl Abrahamsson, COO of Geins, explores these parallels and offers insights on achieving a balanced approach.