Build like it should move

One Feature, Infinite Possibilities

We’ve just released our new Pricelists feature, built to support automatic discounts like Google’s Automatic Discounts (GAD). But as always, we didn’t just build it for one use case. We built it the Geins way: as a flexible pricing engine that can power a wide range of logic.

GAD is just the beginning. Tomorrow it could be for influencer based sales, account specific B2B pricing, or a campaign mechanic no one’s thought of yet. That flexibility isn’t a side effect, it’s the whole point.

Why We Never Build 1 to 1

At Geins, we’ve made a conscious decision: we never build 1 to 1. Not because we want to be difficult, but because we know how fast things change. One off features create more work down the road. They’re hard to maintain, they limit growth, and they lock you into paths you didn’t choose.

We’ve seen it time and again: systems that become slower, heavier, and harder to scale, all because the foundation was too specific. That’s why Pricelists wasn’t built as just a GAD tool, it’s a pricing framework that lets you define logic on your terms.

Frameworks Over Features

That’s why we’ve structured Geins to be abstract, dynamic, and modular. Our modules like PIM, OMS, CMS, WMS, and CRM aren’t rigid templates. They’re frameworks. They give you the freedom to build around your logic, your needs, and your market.

Whether you’re a DTC brand in 12 markets or a B2B giant with tiered pricing across thousands of accounts, Geins adapts to you.

Built to Move, Not Just to Work

This is why we built Geins in the first place. We didn’t want to be just another platform. We wanted to build a backend (or toolset if you like) that moves. That scales without friction. That’s ready when your business changes or when a new opportunity appears.

Whether it’s launching a new market, integrating a PSP, or supporting a new promotion mechanic like automatic discounts, Geins should already be ready for it.

Because commerce doesn’t sit still. Your stack can’t either.

We don’t believe in defining exactly how something should be used. That’s not our job. We’d rather provide the infrastructure and let you define the rest. Our job is to make sure the foundation is strong enough, flexible enough, and simple enough to support whatever your next step is.

So whether you're using GAD, building a loyalty program, or crafting pricing rules for specific customer groups, Geins gives you the tools to do it without getting stuck.

Build it once. Use it everywhere. Move fast. Stay light. That’s how we work.  

And we think that’s how modern commerce should work, too.