MACH Commerce enables online retailers to take a best-of-breed approach
MACH stands for Microservices, API-first, Cloud-native, and Headless. These four components combined create a modern infrastructure for building e-commerce platforms. A future-proof solution for online retailers, allowing businesses to adapt to emerging technologies quickly. We know it as MACH Architecture or MACH Commerce.
Delivering a seamless shopping experience to our daily online shoppers requires you to keep an eye on the conversion values to keep your e-commerce up to date. But it does not end there. Obviously, our demands and movement patterns online change all the time. Locking your platform in a traditional e-commerce setup where change costs you both time and money would be devastating for your business. Once one thing’s applied, another one is outdated. With this in mind, it’s not at all surprising that MACH Commerce was developed. We even feel confident saying that future online stores wouldn’t survive without it.
What is MACH Commerce?
So what is this fantastic must-have solution? MACH Commerce provides a solution that enables you to deliver seamless shopping experiences across all devices. The idea, based on the four components mentioned above, differentiates your e-commerce from the traditional setup. With MACH Commerce you get to choose the best technology for specific functionalities, instead of letting one system carry it all alone.
This is how
Microservices is a cloud-native approach where stand-alone applications are independently developed, deployed, and managed. Microservices are essential for scaling a business and can be deployed to run various aspects of the company. It considers single functions like reviews, inventory, or product search to mention a few. It will improve software time to market and ease fault isolation by testing decoupled components efficiently.
The API-first part of MACH Commerce makes it possible for components to operate together by connecting all pieces of the system through an application programming interface. This will improve flexibility and enable solving particular business problems and reduce the time required to implement new touchpoints.
The cloud-native implies that all software development is stored in the cloud, this will create a scalable infrastructure where all technology automatically stays updated by the supplier.
A headless e-commerce platform suits all industries, resting on well-developed APIs and flexible data models. A headless e-commerce platform focuses on the database, underlying functionality, and business logic.
With the MACH Commerce, you don’t have to settle for components you don’t need
These four components work together to provide flexible and agile e-commerce, easy to amend based on upcoming behaviors and changes in our online world. It enables online retailers to take a best-of-breed approach to their e-commerce instead of a traditional static solution. One single system does not get to handle everything, rather, the MACH Commerce avoids making you settle for components you don’t need.
When you opt out of the traditional systems and go for a MACH Architecture you’ll be in full charge of the e-commerce you want to represent, corresponding to the needs and demands of your customers.
How's that sound?
Fler inlägg
Headless e-commerce leaves you with infinite benefits and strengths
Our buying patterns change each day rapidly, and not updating your e-commerce accordingly would be to ignore the development of our time. This is where headless e-commerce comes in. This flexible invention enables businesses to extend their brands quickly to meet new needs.
Aligning marketing and tech: why short-term wins can sabotage long-term success
The tension between short-term wins and long-term success is evident in both marketing strategies and tech investments. Performance marketing often prioritizes immediate results, while brand marketing focuses on sustainable growth. Similarly, choosing tech stacks for quick wins can hinder long-term scalability and flexibility. In this article, Carl Abrahamsson, COO of Geins, explores these parallels and offers insights on achieving a balanced approach.
3️ Signs you are on the right track with your data strategy
The power of data is undeniable, yet many companies struggle to use it effectively due to unclear strategies. Kristian Arvidsson, CEO of Geins, highlights the importance of a robust data strategy that delivers immediate value and scales for the future.