Is bigger always better? Re-thinking the whole thing about what’s “enterprise”
In this article, Carl explores how many enterprise companies rely on outdated processes despite investing in expensive tools. He calls for a shift in mindset, urging organizations to adopt flexible solutions that are built for future growth. Carl highlights the need for enterprises to embrace change and stay agile in a fast-evolving market.
Let’s talk about enterprise companies. From the outside, they often appear as well-oiled machines—large, organized, and ready to tackle anything. But pull back the curtain, and things are not as future-proof as they seem. The truth is, just because you have an enterprise company doesn’t mean you have the technical maturity to match that size.
Big Company, Small Digital Maturity
Here’s the catch: many of these large enterprises invest in massive enterprise products thinking that the size of the solution will fit the scale of their operations. But having a big company doesn’t automatically mean your organization has the agility or digital maturity to use these tools effectively. Many teams are still operating on systems designed for yesterday, lacking the capability to fully leverage these “cutting-edge systems”. It’s like buying a high-performance race car when you don’t know how to drive stick shift—impressive to look at, but not much use without the right skills.
Outdated Tools, Missed Opportunities
What’s even more frustrating is how these companies often pick tools based on brand or size alone. It’s common for enterprises to choose products that fit their image rather than tools that fit their actual needs. Sure, you’re getting a system from an "enterprise vendor"—but with that comes a massive price tag, a lot of features you’ll never use, and worst of all, a rigid system that locks you into old ways of working. The features that were cutting-edge a few years ago are now outdated, and these platforms simply don’t offer the flexibility to meet today’s fast-moving challenges.
Built for Today, Not for Tomorrow
The reality is that many enterprise solutions are built to solve today’s problems but lack the forward-thinking design to evolve with your business. What’s worse, they often reinforce outdated processes. When companies buy these systems, they think they’re future-proofing their operations, but in reality, they’re shackling themselves to tools that are already past their prime.
A Shift in Mindset: Focus on Tooling, Not Size
This is where Geins comes in. Enterprises should be focusing on tooling—solutions that grow with them, not systems that lock them into rigid processes. The key to success isn’t buying the biggest platform with the most features, but finding a flexible, scalable solution that can adapt to your changing needs. Geins was designed with this flexibility in mind, offering enterprise-level power but with the adaptability to evolve as your business grows. Whether it’s handling complex cross-border commerce or managing localized product catalogs, Geins is built to be as agile as you need to be.
Enterprise Thinking Needs a Shift
For enterprise companies to thrive in the future, they need to stop focusing on the size of the platform and start looking at the functionality that will help them grow. With the right tools—like Geins—you can break free from outdated processes and truly prepare for what’s next. It’s time for enterprise companies to stop hiding behind the "enterprise" label and start embracing the flexibility they need to succeed. When this shift happens, enterprises won’t just survive—they’ll lead.
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