Explore strategies, trends, and tech shaping the future of commerce
From composable architecture to customer experience, our curated articles help retailers and brands stay competitive, flexible, and future-ready
Feature
Account Management: Smarter control of your wholesale relationships
How Account Management in Geins Wholesale gives you a clean way to organize and manage B2B customers.
Feature
Price lists in Geins Studio: Smarter B2B pricing at scale
Price lists in Geins Studio give you a clean way to set, segment and scale pricing across every type of account and buyer.
Feature
Product Access: Control what buyers see with price lists
How Product Access in Geins Wholesale gives you a clean way to control assortments across markets and customers.
B2B
B2B E-Commerce for manufacturers & brands: where to start (and how not to get lost along the way)
A practical guide for manufacturers to launch B2B e‑commerce: clarify e‑commerce’s role, design for buyers, unify your stack, integrate ERP, phase releases, and prepare for AI.
Architecture
Rethinking commerce architecture: Start with intent, not systems
Why intent-first beats system-first: unify ERP with an API-first backend, reduce fragility, and free teams to innovate without another painful replatform.
Architecture
MACH Commerce enables online retailers to take a best-of-breed approach
Discover how MACH architecture empowers flexibility, scalability, and innovation in modern e-commerce.
Global Expansion
A guide to cross-border commerce
From payments to logistics—what to consider when going global with your e-commerce business.
Strategy
3 Signs you are on the right track with your data strategy
How to know if your data strategy is set up to deliver value and scale for the future.
B2C Retail
The changing landscape of B2C retail - Staying Ahead of the Game
Innovative strategies for online retailers to compete with brand-owned channels and win customer loyalty.
Strategy
Total cost of ownership in e-commerce - The thing to lookout for
Why TCO is a crucial metric when choosing and scaling your e-commerce platform.
Composable Commerce
Composable commerce - Here's the thing
An in-depth look at the benefits, trade-offs, and real-world implications of composable commerce.
Commerce
Headless e-commerce leaves you with infinite benefits and strengths
Why brands and retailers are choosing headless e-commerce and what to expect from this flexible architecture.
Strategy
Rethinking pre-studies - Do they still matter in e-commerce?
Why a flexible mindset may be more valuable than a static pre-study in today's e-commerce landscape.
AI
Revolutionizing Customer Experience in E-commerce - The future is spelled personalization
How artificial intelligence is transforming e-commerce with hyper-personalization and intelligent customer experiences.
Strategy
Escape the SaaS trap - Control your data, ignite innovation
Why owning your data and staying flexible is critical in a SaaS-driven world.
E-commerce
The Digital Product Passport - Your Next Headache or Your Biggest Opportunity
Exploring the transformative impact of the Digital Product Passport (DPP) on e-commerce and sustainability.
Strategy
From dead horse to racehorse - Revamping your business for the digital age
What the Dead Horse Theory teaches us about tech, agility, and business transformation.
Strategy
Is bigger always better? Re-thinking the whole thing about what's "enterprise"
Why enterprise companies should stop buying tools for their size and start choosing tools for their future.
Marketing & Technology
Aligning marketing and tech - why short-term wins can sabotage long-term success
The performance vs brand marketing debate now applies to your tech stack too. Here's how to rethink it.