Look beyond discounts - start focusing on the experience itself

In this blog post, Carl from Geins shares his insights on why customer experience is becoming the defining factor in e-commerce success. He explores how crafting unique, personalized experiences can build loyalty and long-term growth, with examples like Köttfabriken's meat configurator showcasing how Geins empowers brands to stand out.

Today, when products and prices often feel indistinguishable between brands, how businesses engage with customers has become the key differentiator. While performance marketing, discounts, and promotions can grab attention, it's the overall shopping journey and lasting impressions that build loyalty and long-term success. Crafting unique, memorable interactions is no longer optional—it’s essential.

The competitive edge

When customers are spammed with similar products and endless ads, their choices are increasingly shaped by how a brand makes them feel. Are their needs met in a personalized, engaging way? In a crowded market, businesses must move beyond simply selling products to creating meaningful connections that resonate.

What sets successful companies apart isn’t just what they offer, but how they offer it. Whether it’s the ease of navigating a website, receiving tailored recommendations, or enjoying a customized product experience, future-ready brands will be those that deeply understand their audience and deliver immersive, seamless interactions.

How Geins is built for modern commerce

At Geins, we know that building these memorable brand interactions requires more than just great products. Our platform is flexible, scalable, and designed to adapt to both business needs and customer behaviors, making it ideal for brands looking to stand out. Geins is all about creating engaging, experience-first commerce—focusing on the relationship between a brand and its buyers.

We tailor our platform to merchants who want to differentiate themselves through dynamic, personalized shopping journeys. Whether through our upcoming self-service Merchant Center, which gives merchants full control over operations, or our Wholesale Module for streamlining B2B operations, Geins is built to empower businesses to prioritize what really matters: building strong connections with their audience.

A real-world example: Köttfabriken’s Meat Configurator

A video showing Köttfabrikens meat package config
A video showing Köttfabrikens meat package config

A perfect example is Köttfabriken, which uses Geins to offer a personalized "build-your-own meat box" configurator. Instead of simply buying pre-packaged meat, customers can select the exact cuts and quantities they want. The intuitive, customer-driven process ensures a tailored, engaging shopping journey.

By providing this level of customization through Geins, Köttfabriken stands out in a crowded market by offering something unique. It’s not just about the product; it’s about empowering customers with control and delivering precisely what they want.

Try it yourself

Thinking of the next steps - Just reach out

Geins makes it simple for businesses to deliver engaging, personalized shopping experiences that resonate. Whether you're offering custom product configurations or looking to scale across multiple markets, our platform is designed to support growth and differentiation. 

If you're ready to elevate your brand and build stronger customer connections, just reach out and for a meet and greet and we take it from there.

Author

Carl Abrahamsson

Chief Commercial Officer