IN SHORT

KA YO truly deserves to be called a pioneer within the outdoor segment, blending tech with design to create the best possible omni-experience on the market.

KA YO intends to equip the modern explorer with pioneering sports brands in an inspiring and experiential framework—as close to nature as to urbanity. Focusing on apparel and equipment for outdoor, running, and trail running experiences for men and women, KA YO presents a highly curated selection of progressive industry leaders and niche brands. Celebrating a culture of community and creative expression, the omnichannel boutique puts a high-fashion spin on sportswear retail to fuel a renewed approach to how these categories are presented and consumed.

Leaving a monolith to pursue flexibility and scalability

For years, enterprise monotliths was the go-to platforms for organizations like Nymans Ur. However, the licensing models and consultant-driven projects prompted brands and retailers to seek Software as a Service (SaaS) solutions.

All out experience

KA YO was born out of the well-known department store Nordiska Kompaniet, where premium brands present their latest and most sought-after products. And since KA YO aims to take it a step further, they decided to bring in the well-known design Agency Public Image, to craft the brand identity. The result is a precise and minimal, yet distinctive design combined with imagery setting KA YO miles apart from traditional retailers.

To find a commerce suite like Geins, that has all the parts you need to build a competitive store out of the box - AND be able to integrate anything for future needs - Is really rare today

Normally you have to pick a CMS, PIM, and everything else. It’s expensive and often you end up spending a big portion of the budget on fees for licenses and development.

With Geins, we’re free to mix and match to find the perfect fit, and we’re ready for future needs thanks to the API-first approach
- Anders Hesselmann, Head of E-commerce

Speed and flexible content management

The store itself was built upon Geins Ralph, a PWA storefront known for its speed. Thanks to the pre-built assets, Carismar Agency (implementation partner) needed only about one month to complete the project and launch the site.

The CMS used for the KA YO project was Geins native cms. With the features the cms are packed with, the eCommerce team can now fully schedule everything from content to products months in advance and segment where and when it will be shown.

The best thing about Geins, is that you get pretty much everything out of the box, and I was surprised by the performance of every module within the suite

The best thing about Geins, is that you get pretty much everything out of the box, and I was surprised by the performance of every module within the suite
- Anders Hesselmann, Head of E-commerce

KA YO truly deserves to be called a pioneer within the outdoor segment, blending tech with design to create the best possible omni-experience on the market.

Leaving a monolith to pursue flexibility and scalability

All out experience

To find a commerce suite like Geins, that has all the parts you need to build a competitive store out of the box - AND be able to integrate anything for future needs - Is really rare today

Normally you have to pick a CMS, PIM, and everything else. It’s expensive and often you end up spending a big portion of the budget on fees for licenses and development.

With Geins, we’re free to mix and match to find the perfect fit, and we’re ready for future needs thanks to the API-first approach

Speed and flexible content management

The best thing about Geins, is that you get pretty much everything out of the box, and I was surprised by the performance of every module within the suite

The best thing about Geins, is that you get pretty much everything out of the box, and I was surprised by the performance of every module within the suite

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