PIM

Product Information Management

A single source of truth for product data—built to sell across markets and channels

What it does and who it's for

Geins PIM is built for merchandisers and e‑commerce managers who need to enrich and launch products fast, for product and operations teams managing complex catalogs, and for developers building headless storefronts and custom workflows as they expand into new markets and channels.

It centralizes all product information such as texts, attributes, variants, prices, images, relationships—so customers see accurate, localized data everywhere.

Designed for multi‑market, multi‑language, and multi‑channel commerce, the PIM adds guardrails like 30‑day lowest‑price tracking and per‑market pricing/availability, with APIs that keep data flowing cleanly across storefronts, marketplaces, and internal apps.

Key capabilities

Localized product content

Localizable names, descriptions, metadata.
Category/brand content with automatic URLs.

Prices & availability

Market-specific taxes and price logs. Schedules and stock-aware availability. Built-in 30-day lowest price calculation (EU compliance).

Variant modeling

Multiple SKUs per product (sizes, etc.). Variant Groups to connect separate products (e.g., color) with collapsing in listings.

Composable attributes

Text (localizable), number, date, single/multi-select lists, and tags. Attribute groups you can attach per product.

Media & assets

Multiple images per product with ordering and tags. Configurable sizes auto-generated on upload.

Product relationships

Groups/sets, related/upsell/cross-sell relations. Bundles supported.

Inventory signals

SKU-level stock, backorder allocation, transaction log. Back-in-stock notifications for shoppers.

SEO & discovery

Localizable meta fields, alternate URLs. Category/brand URL automation.

Data portability

External identifiers for ERPs/marketplaces. Channel-specific feeds supported.

Governance & auditability

Change logs on prices and key states. Activation/scheduling controls.

What you can build

With a single source of truth, you can build localized PDPs with clear variant selectors and lowest‑price messaging, SEO‑friendly category and brand pages with faceting, and market‑aware pricing and availability across channels. The model supports bundles and sets, back‑in‑stock subscriptions per SKU, editorial landing pages that pull dynamic product lists, and marketplace‑ready exports with validation.

Localized PDPs with variants
Clear variant selectors, compliant lowest‑price messaging, and accurate availability per market.
SEO friendly category & brand pages
Faceted navigation with localized URLs and metadata for each market and language.
Bundles & sets
Combine related SKUs into bundles or sets.
Back‑in‑stock subscriptions
Let customers subscribe per SKU and notify them automatically when items are available.
Editorial landing pages
Drive campaigns with landing pages that pull dynamic product lists from rules.
Marketplace ready exports
Feed destinations with clean, validated data mapped with external IDs.

How it works in Geins

Products are modeled with related data for categories, media, availability, attributes, and relationships. You can represent variants in two complementary ways:

  • Multiple SKUs inside a product (e.g., sizes)
  • Variant Groups that link separate products (e.g., color) with optional collapsed listings. Pricing, taxes, and availability scope cleanly per channel and market.

Attributes extend the model without custom code and power faceting and merchandising. The media pipeline standardizes images at upload, compliance helpers track the 30‑day lowest price automatically, and event/API updates keep your storefronts and services in sync.

Core product + relations
Categories, media, availability, attributes, and relationships in one model.
Dual variant modeling
Use SKUs inside products and Variant Groups across products, collapse listings when needed.
Market‑scoped pricing & taxes
Configure prices, taxes, and availability per channel and market.
Extensible attributes
Add text, lists, numbers, and dates—power faceting and merchandising without custom code.
Media pipeline
Standardize images on upload with ordering, tags, and generated sizes.
Compliance helpers
Automatic 30‑day lowest price tracking and change logs for key states.

Integrations

Geins PIM integrates tightly with your stack to keep product data synchronized and portable. Use the Merchant GraphQL API for storefronts and apps, the Management REST API for admin and automation, and channel‑specific feeds for marketing and marketplaces. External IDs map to ERP, WMS, and POS for clean bi‑directional syncs.

  • Merchant GraphQL API for storefronts and apps
  • Management REST API for admin, PIM ops, and automation
  • Channel‑specific feeds for marketing and marketplaces
  • External IDs for ERP/WMS/POS mapping and bi‑directional syncs

Real‑world outcomes

Teams launch products faster with fewer handoffs and errors, scale into new markets and channels without duplicating data, and lift conversion with accurate variants, localized content, and stronger merchandising. The PIM reduces busywork and makes product changes safer and more consistent across every touchpoint.

Faster product launches
Reduce handoffs and errors with a single source of truth and clean workflows.
Easy market expansion
Reuse content and pricing logic per market to scale without duplication.
Higher conversion
Improve discovery and PDP clarity with accurate variants and localized content.

“Geins’ PIM is powerful, flexible, and simplifies product setup.” — Nymans Ur

“I’ve never seen another platform give so much data about pricing and margins.” — KAYO


Get started

Create product

Create a product with required fields: Name, Price, Main Category, Brand, Image, Active.

Add SKUs & variants

Add SKUs and/or connect products in a Variant Group.

Localize & SEO

Localize texts and set SEO metadata.

Pricing & availability

Configure prices, taxes, and availability per channel and market; schedule as needed.

Upload media & relationships

Upload images (sizes are auto‑generated) and set relationships (related/upsell).

Enrich & publish

Enrich with attributes and groups; publish.


Best practices

Ship consistent, localized product data while keeping governance and compliance simple.

Use Variant Groups for color
Model color as separate products via Variant Groups; keep sizes as SKUs inside each product.
Keep attributes modular
Organize attributes into groups by category or merchandising use‑case to stay flexible.
Localize early
Translate product texts and validate SEO metadata and contrast per market.
Schedule availability around campaigns
Align activation windows with campaigns and inventory flows for smooth launches.
Map external IDs from day one
Keep ERP, feeds, and marketplaces in sync with external identifiers on products and SKUs.
Monitor price logs & compliance
Track price changes and lowest‑price windows to stay compliant across markets.

FAQs

Ready to build your product source of truth?