Markets
The markets functionality provides management of regional or country-based configurations within a sales channel. Each channel can include multiple markets, allowing merchants to define local settings such as currency, VAT, country, and language preferences.
This enables a single commerce setup to efficiently support international operations with localized experiences.
Market key configurations:
| Type | Description |
|---|---|
| Market name | Optional display name (can differ from the country). |
| Country | Defines the primary country of sale. |
| Currency | Specifies which currency is used in the market. |
| Standard VAT rate | VAT rate applied within the market. |
| Group | Logical grouping (e.g., EU, Asia) to simplify configuration and reporting. |
| Allowed languages | Defines which languages are available in this market. |
| Default shipping fee | Default shipping fee configuration for the market. |
Typical use cases
The markets functionality enables a variety of use cases, providing flexibility in managing and optimizing localized e-commerce operations.
1. Multi-region commerce setup
Markets allow a single channel to support multiple regions with different configurations.
Examples include:
- Setting up individual markets for Sweden, Norway, and Finland within one Nordic channel.
- Applying country-specific VAT rates, currencies, and shipping fees automatically.
2. Localized customer experience
Markets make it possible to adapt the storefront experience to local requirements.
Examples include:
- Displaying prices in local currency with correct VAT and rounding.
- Offering market-specific languages, content, or product selections.
3. Operational grouping
Grouping markets enables easier management and data insights across regions.
Examples include:
- Grouping all EU markets under a shared “EU” configuration for VAT handling.
- Running performance reports by market group (e.g., “Asia” or “North America”).
Related functionality
| Related feature | Description |
|---|---|
| Channels | Markets exist within channels and inherit base channel settings. |
| Currencies | Defines available currencies and exchange rate handling per market. |
| VAT configuration | Connects market-level VAT settings with product and checkout calculations. |
| Languages | Controls localized storefront content and translations per market. |
| Payments | Uses market-level default payment methods and gateways. |
| Shipping | Uses market-level default shipping fees and rules. |