Maze Interior and Pilke Lights looked to accelerate their focus on digital commerce - Geins became the clear option when the two brands needed to be merged into the same backend

Maze Interior AB was founded in 2003 creating minimalistic and functional interiors for a stylish and smart home environment, with designs that are playful & iconic. In close collaboration with Swedish craftsmen, most of the production takes place locally, which enables quality and environmental control from idea to product. All products are created in line with Maze Interior's philosophy Slow Production, where the creation process is allowed to take time, the production is sustainability-focused, and the design long-lasting. In 2021 Maze Interior acquired Pilke Lights which focuses on unique and innovative Finnish handcrafted lamps made out of Finnish birch plywood.

Merging two separate brands and the challenge that comes with it

Having merged two unique brands together with two different e-commerce platforms and overall systems, the company found it hard and time-consuming to work both agile and effectively to position itself as a brand. Their previous solutions made it difficult to expand to new markets, and it was almost impossible to sell globally at a fast pace under the same flag.

Maze Interior's previous platforms weren't integrated with their ERP(Visma Business) which gave them a lot of manual workloads.

With the migration to Geins, the team at Maze Interior also wished for a new and fresh design that could reflect the brand's identity.

Running two brands from the same backend

With the migration over to Geins, a lot of things were made possible - mainly because of the setup within the native-PIM and the standard features found in Geins CMS. With the new setup, Maze Interior managed to merge both brands under the same roof and administer their whole business from the same user-friendly interface. Maze Interior and Pilke now co-exist without creating any headaches for the admins. Thanks to the new commerce setup, the teams can manage everything from product enrichment to content and further on to languages and currencies, and be in full control of where it would be published.

Both Maze Interior and Pilke Lights launched on Geins PWA, with a design based on Geins Theme 1.

- We chose to go with Geins because the platform is built upon the latest technology, and can integrate with anything

- Christian Resell, CEO

Modularity out of the box

With its composable core, Geins Commerce can easily be integrated with anything and be shaped after your business needs. If Maze and Pilke decide to change something within their commerce stack, or need to integrate some other 3rd-party tool in the future, they’re free to do so thanks to Geins REST API.

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