Authentication

Authentication

Secure, frictionless sign‑in—built for modern commerce

What it does and who it's for

Geins Authentication is for storefront teams building gated experiences, B2B organizations managing accounts and buyers, and developers implementing SSO and secure sessions.

It supports OAuth providers (e.g., Microsoft Entra ID, Google, GitHub) and password flows, with secure, reactive sessions across the app. For B2B, accounts can include multiple buyers with role‑appropriate access—enabling personalized prices, promotions, and content safely.

Key capabilities

Multiple providers & flows

OAuth providers and password flows

Secure sessions

Token encryption and session separation

B2B buyer management

Accounts with multiple buyers and default addresses

Segmentation & personalization

Drive price lists, promotions, and content based on login

What you can build

With flexible providers and secure sessions, you can deliver frictionless login, enable B2B account sign‑in with buyer management, and personalize pricing, promotions, and content post‑login. Sessions stay reactive across SPA/SSR, and welcome/reset flows connect to your CRM and email to keep onboarding smooth.

Frictionless login
OAuth providers and password flows.
B2B account sign‑in
Multi buyer accounts with role based access and default addresses.
Personalized experiences
Drive price lists, promotions, and content based on who’s logged in.
Reactive sessions
Secure sessions across SPA/SSR with reactive UI updates.
Welcome & reset flows
Welcome/reset flows connected to CRM and email.

How it works in Geins

Configure OAuth providers and secrets, and implement redirect flows. Sessions are established server‑side so your UI can update reactively on login.

For B2B, link buyers to organizations, permissions and pricing follow customer groups—so access and offers stay consistent.

Configure providers
Add OAuth providers and secrets; implement secure redirects and callbacks.
Secure, reactive sessions
Establish server‑side sessions and update the UI automatically after login.
B2B buyers & groups
Link buyers to organizations and use groups to drive pricing and permissions.

Integrations

Geins plugs into your identity and engagement tools so authentication stays secure and consistent everywhere. Connect OAuth providers (like Microsoft, Google, GitHub), wire CRM and email for welcome/reset flows, and tie price lists and promotions to logged‑in experiences.

  • OAuth providers (Microsoft, Google, GitHub, etc.)
  • CRM and email for welcome/reset flows
  • Price lists and promotions for logged‑in experiences

Real-world outcomes

Teams see higher conversion from low‑friction login, better pricing and offers through secure segmentation, and smoother B2B purchasing with account‑based access—without one‑off logic scattered across the stack.

Higher conversion
Reduce friction with familiar providers and clear, reliable login flows.
Better offers via segmentation
Tailor prices and promotions based on customer groups.
Smoother B2B purchasing
Account based access simplifies repeat ordering and buyer workflows.

Get started

Configure providers

Configure OAuth providers and environment secrets.

Implement login UI

Implement the login UI and callback routes.

Connect groups & prices

Connect customer groups/price lists to tailor experiences.

Add B2B buyers

Add buyer management for B2B accounts as needed.

Best practices

Keep login simple and secure while enabling personalization and B2B control.

Focus login options
Keep login options focused; avoid overwhelming users.
Secure token handling
Prefer short‑lived tokens and secure storage to minimize risk.
Drive offers via groups
Tie promotions and content to customer groups—not ad‑hoc flags.

FAQs

Unlock personalized commerce, securely

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