Accounts

Accounts

Create and manage accounts for wholesale customers.

What it does and who it's for

Geins Accounts power modern B2B and wholesale experiences. They’re built for commerce managers, sales teams, and developers who need clean control over company entities, multi‑buyer access, and account‑specific pricing and product access.

With accounts, you centralize buyers under a company, connect tailored price lists, restrict catalog visibility when needed, and keep VAT, channel, and address details organized in one place.

Key capabilities

Company accounts

Model each customer company with full details, addresses, and settings

Multi-buyer access

Associate multiple buyers with one account; activate/deactivate with control

Account-specific pricing

Attach price lists per account for precise pricing and assortments

Assign sales reps

Give sales representatives visibility and ownership per account

Product access rules

Optionally limit visibility to products included in assigned price lists

Channel & VAT aware

Scope by channels and control VAT behavior per account

What you can build

With Accounts, you can launch a wholesale portal where each company logs in to see its own catalog, prices, and content. Buyers under an account share the same commercial terms but can be managed individually (e.g., activation status).

By combining Accounts with price lists, you can implement account‑specific assortments, currency‑matched pricing, and market‑aware totals. This keeps the storefront experience consistent and accurate across regions and channels.

Create accounts with full company details
Capture company name, VAT or registration number, addresses, sales reps, channels, and external IDs.
Add and manage buyers
Attach new or existing customers as buyers on an account; control activation and defaults.
Assign price lists per account
Apply account pricing and assortments; respect currency and channel context automatically.
Restrict product access (optional)
Limit a company’s catalog to products included in its assigned price lists when required.
Configure VAT behavior
Decide if VAT should always be charged for the account, independent of country or VAT number.

How it works in Geins

Accounts represent B2B companies. Buyers are customers tied to an account and inherit its commercial setup. price lists determine prices and, when enabled, the visible product selection. Channels and currency govern what pricing applies in each context.

Create Account in Studio
Define company details, VAT/reg nr, sales reps, channels, addresses, and external IDs.
Manage Buyers
Add new or link existing customers as buyers; control activation and defaults.
Connect price lists
Attach price lists to apply account‑specific prices and optional assortment restrictions.

Integrations

Accounts fit into the wider Geins platform and your ecosystem.

  • ERP/MDM via external IDs
  • CMS for account‑specific content
  • Channels/Markets for scoped pricing and currency

Real‑world outcomes

Teams using Accounts get faster onboarding, pricing consistency, and fewer catalog mistakes for B2B buyers.

Faster wholesale setup
Create accounts and connect price lists quickly; onboard buyers in minutes.
Consistent pricing & access
Ensure buyers always see correct prices and intended products per account.
Reduced support overhead
Clear roles, activation controls, and product access minimize confusion.
Better sales–ops collaboration
Assign sales reps to accounts for clear ownership and smoother workflows.

Get started

Create an account

Define company details, VAT/reg nr, addresses, channels, and external IDs.

Add buyers

Add new or link existing customers; set activation and defaults.

Assign price lists

Attach one or more price lists; ensure currency matches target markets.

Configure product access and VAT

Optionally restrict catalog to assigned price lists and set VAT behavior.

Launch channel login

Enable buyers to log in on the appropriate channel and start ordering.

Best practices

Keep wholesale structures clear, discoverable, and aligned with operations.

Validate buyer status
Ensure buyers are active and have correct defaults before rollout.
Use external IDs early
Maintain external references from day one to sync with ERP/MDM.
Align currency and channels
Match price lists to market currency and the channels your buyers use.

FAQs

Create and manage accounts for wholesale customers.

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