Working with translations

Key features

• Translate products, categories, and brands on their Translate tab
• Update translations in bulk with the import tool (products and categories)
• Translate campaign titles and landing page fields, depending on campaign type

If your webshop supports multiple languages, you can manage translations in Merchant Center in a few ways: translate specific pages such as products, categories, or brands, or use the import tool to update translations in bulk.

Translating products, categories, and brands

Each product, category, or brand has a Translate tab to manage text translations.

1. Go to the Translate tab. The default-language text appears on the left and fields for the selected language on the right.
2. Use the Translation to dropdown to choose your target language.
3. Edit the fields and click Save.

Basic text fields and meta information can be translated for products, categories, and brands. For products, additional free-text fields (parameter type: Text) are also eligible.

Bulk translations via the import tool

Bulk translation updates via the import tool are available for products and categories.

For categories: prepare a file with the columns Name, LanguageId, and the text fields you wish to translate (for example Name, Description, MetaTitle, MetaDescription). Go to Import Tool > New, upload your file, choose Category as the template type, map the columns, and start the import.

For products: prepare a file with the columns Name, Language, and text fields (Text1, Text2, Text3). Go to Import Tool > New, upload your file, select Product as the template, choose Insert/Update, map the columns, and start the import.

Campaign translations

The ability to translate campaigns varies by type:

Menus

Menus can include predefined items (like category names) and custom links with text added directly in the menu, so translation methods vary by item type.

A detailed article on menu translations will be available soon.