Living up to customer expectations and trends in the market and businesses requires a need and ability to apply the change. Fast. The customers' behavior, and demands, an e-commerce today are expected to live up to are different from what they were five years ago. Our buying patterns change each day rapidly, and not updating your e-commerce accordingly would be to ignore the development of our time. This is where headless e-commerce comes in. This flexible invention enables businesses to extend their brands quickly to meet new needs.
In recent years headless e-commerce platforms have begun to challenge traditional monoliths (all-in-one solutions) and are more and more becoming the household choice for retailers and brands with vision and ambition.
To sum it up in a sentence: The front-end is decoupled from the back-end, meaning that the presentation layer (often a website) isn't boxed in together with the back-end (business logic). This kind of setup paves the way for a lot of opportunities, mostly because you can pick and choose your own commerce stack and find the solution that fits your business and organization. And since the front-end is decoupled from the back-end you won't ever be limited when it comes to design, customer experience, and tes...
Think of an e-commerce website as a building. A monolithic platform would be like a building where all the rooms are connected and built into one structure. A headless platform, on the other hand, separates these rooms, making changes easier and innovation faster.
There are a lot of reasons, but one of them is certain that you hardly can find a platform that can do it all. Monoliths lack the flexibility businesses need to evolve.
In a headless e-commerce setup, the front-end and back-end are connected by an API, allowing for independent management and fast updates. For example, you could build a lemonade stand website where ordering and inventory are handled independently, allowing you to change either without affecting the other.
It's not for everyone, but when it fits—it can be a game-changer.
No. Like owning a Formula 1 car doesn't make you a race driver. It gives you the tools—but success depends on how you use them.
ATV-Huset
Rebuilt their digital strategy using a headless setup with multiple storefronts.
KA YO
Chose headless to power their omni-channel and brand experience.
Motostar
Switched to Geins Commerce after outgrowing their previous platform.
Composable is more modular than headless. While headless separates front-end and back-end, composable lets you mix and match services for a custom-built commerce suite.
Learn more about Composable Commerce
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