Product Access: Control what buyers see with price lists

Wholesale isn’t one size fits all. Some resellers should only see certain collections, others may have exclusivity, and assortments often differ by market. Without the right tools, that usually means duplicate catalogs, custom workarounds, and endless manual updates.

With Product Access in Price lists, you decide exactly which accounts or account groups can see which products. Buyers only see the assortments linked to their price list, making it easy to manage exclusivity agreements, launch market specific collections, or tailor assortments for different reseller groups.

Why it’s good

For merchants

Exclusivity and tailored assortments are easy to manage, and buyers get a cleaner experience with only the products they can actually buy.

For agencies and developers

No duplicate catalogs or heavy custom logic. Product Access rules live in the backend as part of Price lists.

For executives

Better control over distribution, stronger reseller relationships, and less operational risk.

The outcome

Product Access turns Price lists into more than pricing rules. They become a simple way to control assortments across markets and customers, while keeping everything in one unified backend.