Account Management: Smarter control of your wholesale relationships

Wholesale often involves more than just one buyer. It’s entire purchasing organizations with multiple contacts, regional teams, and different buying patterns. Without the right structure, keeping track of who belongs where quickly turns into admin overload with scattered contacts, unclear roles, and endless manual updates.

Account Management in Geins Wholesale changes that. It gives you a clean way to organize and manage B2B customers, whether they’re large retail chains, multi-market distributors, or smaller accounts buying through sales representatives.

With Account Management, you can:

• Create and manage company accounts for wholesale buyers.
• Segment accounts into groups based on characteristics
• Link multiple buyers to the same company account.
• Assign sales representatives to specific accounts for visibility and collaboration.

All from one unified workspace inside Geins Studio.

Why it’s good

For merchants

No more juggling spreadsheets or tracking buyers manually. Account Management keeps your customer data structured, connected, and easy to maintain. Wholesale relationships become clearer and scaling to new markets or partners gets simpler.

Outcomes*

• Easier administration of large resellers and buying organizations
• Clear view of all buyers under one company account
• Better collaboration between sales and operations

For agencies and developers

Forget about custom CRM workarounds or fragmented account data. Account structures and relationships are handled natively in Geins Studio, API-first, extendable, and clean to build on.

Outcomes*

• No external systems or heavy custom logic
• Easier integrations between commerce, CRM, and ERP
• Scalable account logic that works across clients and markets

For executives

Wholesale growth often brings complexity. Account Management makes it simple to structure that growth with clear account hierarchies, connected data, and reduced administrative cost.

Outcomes*

• Stronger visibility across customers and teams
• Lower operational complexity
• Faster onboarding of new partners or markets

The overall outcome when using Accounts in Geins

Account Management turns Geins Wholesale into more than just pricing and assortments. It becomes a structured way to manage relationships, giving every merchant a scalable foundation for wholesale growth, cleaner operations, and stronger reseller partnerships.