General
Sales Demand view
Under Statistics > Sales Demand, the date dimension is the order placement date, showing what customers were prepared to buy.
Key features
- Based on the order placement date
- Reflects what customers intended to buy, including any cancelled orders or products
- All amounts exclude tax, except Order Total
Under Statistics > Sales Demand, the data is based on the order placement date and reflects what customers intended to buy, including any cancelled orders or products.
All amounts are displayed excluding tax, except the Order Total column, where tax is included.
Column descriptions
You can also find these clarifications in Merchant Center, by clicking the information icon next to the column options at the top right of the lists.
| Column | Description |
|---|---|
| Order Value | Order value in SEK, excluding tax, excluding fees, including discounts. |
| Cost | Cost (purchase price) in SEK. |
| Margin | Order Value minus Cost. |
| Margin % | Margin divided by Order Value. |
| Order Total | Order total in SEK, including tax, fees, and discounts (money in). |
| Compensation | Total compensation amount (refund amount added directly to order). |
| Discount | Order discount amount excluding tax. Does not include discounts on individual products (rows). |
- Refunds are counted on the orders placed or shipped on the given date.
- All fees exclude tax.