General
Sales Demand view
Under **Statistics >** ** Sales Demand**, the date dimension used is the order placement date. Here the lists shows what the customers were prepared to buy and includes all orders created that day, including eventual cancelled orders or products.
The data is based on the order placement date and reflects what customers intended to buy, including any cancelled orders or products.
All amounts are displayed excluding tax, except for the Order Total column where tax is included.
Column Descriptions
You can find these column clarifications on the page in Merchant Center as well, by clicking the information icon next to the column options in the top right of the lists.
| Column | Description |
|---|---|
| Order Value | Order Value in SEK, excluding Tax, excluding Fees, including Discounts |
| Cost | Cost (Purchase Price) in SEK |
| Margin | Order Value - Cost |
| Margin % | Margin / Order Value |
| Order Total | Order Total in SEK including Tax, Fees and Discounts (Money in) |
| Compensation | Total Compensation Amount (Refund amount added directly to order) |
| Discount | Order Discount Amount excluding Tax. Does not include discounts on individual products (rows) |
Notes:
- Refunds are counted on the orders placed/shipped on the given date
- All fees are excluding Tax