General
Markets
A market refers to a country of sale. How to work with markets in Merchant Center.
Key features
- Add and edit markets under Settings > Markets
- Set the channel, country, VAT rate, and currency per market
- Group markets, for example by region, for use in a location selector
- Activate or deactivate a market as a country of sale
Quick guide
- Go to Settings > Markets and click New.
- Fill in the required information and set the market to Active.
- Click Save.
Under Settings > Markets you find a list of available markets, where you can add a new market or edit existing ones.
Field descriptions
| Field | Description |
|---|---|
| Channel | The channel the market should be eligible in. |
| Country | The country of sale. |
| VAT Rate | The standard VAT rate for the selected country. |
| Currency | The currency set on products and used for purchases when the market is selected in checkout. If not set, the default currency applies. |
| Group | Group identifier. Set the same value on markets you want grouped, for example Europe or Scandinavia. Can be used to display markets together in a location selector. |
| In checkout only | If checked, the market is only displayed in checkout. How and whether the market is used elsewhere, such as a country selector, depends on your webshop implementation. |
Add new market
- Go to Settings > Markets and click New.
- Fill in the required information and set the market to Active.
- Click Save.
Inactive market
An inactive market is not available as a country of sale.
It may take up to 30 minutes for a change to take effect when adding, deactivating, or updating markets.
Example: working with market groups
To display grouped markets in a country selector, use the Group field to organize them. This simplifies the selection for customers by grouping certain markets together.
Example groups:
- Scandinavia: Sweden, Denmark, Finland, and Norway.
- North America: the United States and Canada.
To add a market to a group:
- Go to Settings > Markets.
- Open the market you want to add (for example, Sweden).
- In the Group field, enter the group identifier (for example, "Scandinavia").
- Repeat for all other markets you want in the same group.
All markets with the same identifier are now grouped.
How these groups are used and displayed depends on how your webshop is configured.