Promotions

Thresholds

Different types of thresholds that can be applied in promotions.

The campaign thresholds functionality defines the rules and limits that control when and how a promotion is activated.
Thresholds allow merchants to specify minimum requirements, usage limits, and scheduling to ensure promotions are applied only under defined conditions.

These settings make it possible to fine-tune promotional logic — for example, requiring a minimum cart value or limiting how many times a campaign can be used per customer.

Thresholds are configured within each promotion and determine eligibility and duration, ensuring campaigns are applied only under valid circumstances.

Threshold types

Type	Description
Minimum purchase amount	Sets the minimum cart value required for the promotion to apply.
Minimum quantity of products	Defines the minimum number of products that must be added to the cart to trigger the promotion.
Once per customer	Limits each customer to use the promotion only once.
Limit number of total uses	Restricts the total number of times the promotion can be redeemed across all customers.
Schedule timing	Specifies start and end dates for when the promotion is active.
Promotion landing page & metadata	Enables the creation of a dedicated landing page for the campaign, with editable metadata for SEO and marketing.

Thresholds can vary based on the type of promotion and discount being applied. Not all thresholds are applicable to every discount type.

Typical use cases

The campaign threshold functionality enables precise control of promotional timing, eligibility, and usage to support targeted marketing strategies. Below are some common scenarios and examples working with thresholds:

1. Minimum purchase requirements

Encourage higher cart values by setting minimum spend thresholds. Examples include:

Free shipping on orders over €100.
Get 10% off when you spend at least $50.

2. Limited use or exclusive promotions

Control campaign exposure by limiting how many times a promotion can be redeemed. Examples include:

First 500 customers get 20% off.
One-time welcome discount for new customers.

3. Time based campaigns

Automate campaign activation and expiration through scheduling. Examples include:

Weekend-only flash sales.
Seasonal discounts that start and end automatically.

4. Campaign landing pages

Drive traffic and conversions with dedicated landing pages for promotions. Examples include:

Custom campaign URLs for marketing and social media.
SEO optimized metadata for increased visibility in search engines.

Use thresholds strategically to control campaign eligibility and timing — combining minimum order values, customer limits, and scheduled periods can help prevent over-discounting while maintaining promotional impact.

related feature	description
Promotions / discount types	Uses thresholds to define when specific discount types apply.
Customer groups	Combine thresholds with customer segmentation for targeted offers.
Campaign landing pages	Connects thresholds to marketing pages and web metadata.

Discount types

Different types of discounts that can be applied in promotions.

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