Promotions
Promotion levels
Primary promotion levels available in Geins.
Promotions can be created in two main ways, depending on your merchandising goals and how you want discounts to appear to customers.
Configured to apply automatically or through promo codes, with support for market, channel, and customer segmentation for precise targeting.
Cart level
Applied during checkout when conditions are met or a promo code is used.
Eligibility can be configured by channel, market, customer segment, and thresholds.
These promotions affect the cart total and are typically designed to drive conversion or reward loyalty.
Examples include:
- “Get 10% off your entire order with code SAVE10.”
- “Free shipping on all orders over €100.”
- “Buy 2 items and get the 3rd free.”
Catalog or product level
Applied directly to selected products before checkout.
Selections are dynamic and update automatically based on rules, categories, or pricing changes.
For example, if a category is included in the promotion, any product added to that category is automatically included.
Examples include:
- “20% off all winter jackets.”
- “Discount automatically shown on the product page.”
- “Dynamic inclusion of products when added to a campaign category.”
Cart level promotions can be used to influence checkout behavior and catalog level promotions to boost product visibility earlier in the shopping journey.
Related functionality
| related feature | description |
|---|---|
| Discount types | Defines the type of discount applied within each promotion. |
| Campaign thresholds | Sets the rules for when promotions are eligible and active. |
| Customer groups | Enables segmentation and targeting for specific customer audiences. |
| Content / CMS | Supports linking promotions to campaign pages and marketing content. |
Related