Products
Product relations
Flexible product relations for your sales channels or applications.
The product relations functionality allows you to create logical connections between products in the catalog. For example, a USB cord can be related to a USB charger, or a phone case** can be linked as an accessory to a smartphone.
Default relation types
Out of the box, the system includes three default relation types:
- related
- accessory
- similar
Additional or custom relation types can be configured in the Merchant Center or through the Management API.
Typical use cases
The product relations functionality enables several ways to enhance discoverability, product bundling, and upselling opportunities.
1. Showing related products
Display similar or complementary products on the product detail page. Examples include:
- Showing alternative models or editions of the same product.
- Linking items frequently bought together.
2. Adding product accessories
Connect compatible items that can be purchased alongside the main product. Examples include:
- Linking a USB cable to a charger.
- Suggesting printer cartridges for a printer.
3. Managing alternative or replacement products
Use “similar” relations to help customers find comparable items if one is out of stock. Examples include:
- Suggesting replacement parts or newer versions of a discontinued product.
- Displaying products with similar attributes or specifications.
Related functionality
| Type | Description |
|---|---|
| Products | Product relations link two or more products within the catalog. |
| Management API | Enables creating and updating product relations programmatically. |
| Merchant Center | Provides a UI for managing product relations manually. |