Product brands

The product brands functionality allows you to manage manufacturer or label information for your products. Each product must be assigned to exactly one brand.

Key features

Brands provide several built-in capabilities:

• Automatic URL generation – URLs are assigned based on brand name and configured URL format
• Channel availability – Brands are automatically available in channels where at least one assigned product is available
• Localization support – Names, descriptions, and web metadata can be localized
• Dual descriptions – Two localizable description fields for flexible content management
• Logo/Image support – Configurable images with automatic size generation on upload
• Active toggle – Controls publication status

Typical use cases

The product brands functionality enables several ways to organize products and improve navigation.

1. Catalog organization

Organize products by manufacturer or label for easier management. Examples include:

• Grouping all Nike products under a single brand.
• Managing house brands separately from third-party manufacturers.

2. Brand navigation and filtering

Use brands as navigation elements and filtering options. Examples include:

• Creating brand landing pages showcasing all products from a manufacturer.
• Adding brand filters in product listing pages.

3. Brand presentation

Leverage brand information to enhance product presentation. Examples include:

• Displaying brand logos on product pages.
• Creating brand directories with descriptions and images.

4. Controlling brand visibility

Use the active flag to manage brand publication. Examples include:

• Deactivating brands that are no longer carried.
• Temporarily hiding brands during contract negotiations.

Related functionality