Customers

Logged in customer

Management of the users of your sales channels or applications.

The Logged-in Customer functionality enables personalized commerce experiences by connecting a user’s authenticated identity to their customer data.
Once a customer is logged in, the system can identify them and tailor functionality such as content and commerce logic based on their individual profile or assigned customer group.

This feature is a key part of creating personalized storefronts, gated content, and customer-specific pricing or promotions.

In Geins both the terms Customer and User are used interchangeably and refer to the same entity. The term User is more commonly used in the data structure and technical documentation, while Customer is used in business and storefront contexts.

Typical use cases

The logged in customer functionality enables a variety of use cases, providing flexibility in managing and optimizing the e-commerce experience. Below are some common scenarios where logged in customers are beneficial:

1. Customer specific content

Through integration with the CMS, content can be filtered or dynamically displayed based on the logged-in customer. Examples include:

  • Showing personalized welcome messages or curated product recommendations.
  • Displaying exclusive pages or campaigns visible only to specific customers.

2. Customer specific discounts

When a customer is authenticated, cart campaigns and promotion codes can be restricted to that customer or their assigned group. Examples include:

  • Discount codes valid only for specific VIP customers.
  • Cart-level discounts applied only when a logged-in customer meets certain criteria.

3. My pages (Customer Portal)

Once logged in, the customer’s data becomes available for use, for example in a My Pages section in the storefront, where they could:

  • View purchase history (orders placed).
  • Manage account settings, such as billing and shipping addresses.
  • Access stored preferences or saved information tied to their profile.
In B2B scenarios, the logged-in customer functionality is essential for enabling features like customer-specific pricing, order approval workflows, and access to exclusive pricing or catalogs.

Related functionality

Related FeatureDescription
PromotionsEnables customer-specific discounts and promotions when logged in.
ContentAllows dynamic or personalized pages for authenticated customers.
OrdersProvides data for purchase history, can be used to display order details in the My Pages section.
CRMStores and manages customer information used across the logged-in experience.
Related

Get user balance typesGet user profile (email)Query user profiles

Overview

Management of the users of your sales channels or applications.

Groups

Customer groups for your sales channels or applications.