System
Product Feeds
Automated product feed generation for marketing channels and price comparison sites with flexible configuration options.
Description
Product Feeds automatically generate and update your product catalogs for various marketing platforms and price comparison websites. Your product information is transformed into the specific formats required by each platform, keeping your listings current with automatic daily or hourly updates.
Each feed can be customized with:
- Format: Google Shopping or Prisjakt
- Content: Choose which product information to include and how to display it
- Market Settings: Language, currency, and country-specific pricing
- Update Schedule: Automatic updates hourly or daily
- Product Filtering: Select which products appear in each feed
This allows you to reach customers across multiple platforms while managing your product data in one central location.
Common use cases
- List products on Google Shopping with localized content and pricing for different countries
- Submit product catalogs to Prisjakt and other price comparison sites
- Maintain real-time pricing across all platforms with hourly updates
- Publish products in multiple languages and currencies
- Create separate feeds for different brands or product categories
- Show only in-stock products on certain platforms
How to get started
- Choose your platforms: Decide which marketing channels you want to use (Google Shopping, Prisjakt, etc.)
- Select products: Choose which products to include in each feed
- Configure settings: Set language, currency, pricing rules, and other options
- Set update frequency: Choose hourly updates for dynamic pricing or daily for standard catalogs
- Activate: Your feeds will be automatically generated and updated on schedule
Once configured, feeds are accessible via secure URLs that can be submitted to the respective platforms.
Capabilities & Features
- Automatic Updates: Feeds refresh hourly or daily to keep product information current
- Multiple Platforms: Support for Google Shopping, Prisjakt, and other formats
- Multi-Market: Serve different countries with localized content, pricing, and currencies
- Multi-Language: Display product information in different languages per market
- Flexible Product Selection: Choose which products appear in each feed
- Stock Filtering: Option to show only available products
- Price Management: Display market-specific pricing with automatic currency and tax handling
- Shipping Options: Include shipping costs per country or use fixed rates
- Brand & Variant Support: Handle product variants and optionally include brand names in titles
- Category Control: Set how deep category hierarchies should display
- Custom Attributes: Map product characteristics like color, size, material to feed fields
- Manual Updates: Trigger immediate feed updates when needed
Available Feed Formats
Google Shopping Feed
The Google Shopping feed format includes all required fields for Google Merchant Center, making your products eligible to appear in Google Shopping results, ads, and across Google's network.
Key features:
- Tab-separated format compatible with Google Merchant Center
- Support for product variants and item groups
- Shipping and tax information
- Product identifiers (GTIN, MPN, brand)
- Custom product labels and attributes
- Automatically sanitized product descriptions
Prisjakt Feed (v2)
Prisjakt is a popular price comparison platform in Scandinavia. This feed format is optimized for Prisjakt's requirements and supports multiple Nordic markets.
Key features:
- CSV format per Prisjakt specifications
- Support for SE, NO, DK, FI, GB, FR, NZ markets
- Country-specific shipping fees
- Sale price handling
- Stock availability status
- Extensive product attribute validation
Configuration Options
General Settings
| Attribute | Description | Default |
|---|---|---|
| Frequency | Update frequency: "hourly" or "daily" | "daily" |
| Disabled | Disable feed generation for this merchant | false |
| DescriptionField | Source for description: "long", "short", or "tech" | "long" |
| ShippingFeeMode | Shipping handling: "hidden", "api", or "fixed" | "hidden" |
| FixedShippingFee | Fixed shipping fee amount (when mode is "fixed") | 0.0 |
| PrependBrandToProductName | Include brand name in product titles | false |
| OnlyInStock | Include only available products | false |
| MaxCategoryDepth | Maximum category tree depth | 4 |
| DefaultCondition | Default product condition (new, used, demo, refurbished, etc.) | "new" |
| Currency | Override default currency | Channel default |
| Country | Override default country | Channel default |
| Language | Override default language | Channel default |
| UrlLanguage | Override URL language separately | Same as Language |
| IsShippingWeightInKg | Shipping weight unit (true = kg, false = g) | false |
Attribute Mapping Settings
| Attribute | Description | Valid Values |
|---|---|---|
| Color | Source for color attribute | "sku", "param:{id}", "variant:{id}" |
| Size | Source for size attribute | "sku", "param:{id}", "variant:{id}" |
| Pattern | Source for pattern attribute | "sku", "param:{id}", "variant:{id}" |
| Material | Source for material attribute | "sku", "param:{id}", "variant:{id}" |
| AgeGroup | Source for age group attribute | "sku", "param:{id}", "variant:{id}" |
| Gender | Source for gender attribute | "sku", "param:{id}", "variant:{id}" |
Google Feed-Specific Settings
| Attribute | Description | Default |
|---|---|---|
| GoogleIdPrefix | Prefix for product IDs | null |
| RemoveMpnIfGtinPresent | Remove MPN when GTIN exists | false |
| UseProductIdAsItemGroupId | Always use ProductId as item_group_id | false |
| UseArticleNumberAsId | Use article number instead of generated ID | false |
| Google_UnitPricingBaseMeasure | Unit pricing base measure | null |
| Google_UnitPricingMeasure | Unit pricing measure | null |
Prisjakt Feed-Specific Settings
| Attribute | Description | Default |
|---|---|---|
| Prisjakt_SeparateSalePrice | Show sale price in separate field | false |
FeedSettings (Optional per-feed overrides)
| Attribute | Description |
|---|---|
| * | Any setting from MerchantSettings can be overridden |
Product Information in Feeds
Your feeds can include the following product information:
Basic Product Details
- Product Name/Title: With optional brand prefix
- Description: Choose from long, short, or technical descriptions
- Brand: Product brand information
- Categories: Product categorization up to configured depth
- Product Condition: New, used, demo, refurbished, or damaged packaging
- Availability: In stock or out of stock status
- Product Identifiers: SKU, article number, GTIN, MPN
Pricing & Currency
- Price: Regular product price in selected currency
- Sale Price: Promotional pricing when applicable
- Currency: Automatic currency conversion per market
- Tax Rates: Market-specific VAT/tax handling
Product Variations
- Color: Product color options
- Size: Size information
- Pattern: Pattern or design details
- Material: Material composition
- Age Group: Target age group (adult, kids, etc.)
- Gender: Target gender (male, female, unisex)
- Variant Grouping: Links variants of the same product together
Images & Media
- Product Images: Primary and additional product photos
- Image Sizes: Configurable image dimensions
Shipping Information
- Shipping Costs: Per-country shipping fees
- Shipping Weight: Product weight for shipping calculations
- Delivery Countries: Which countries you ship to
URLs & Links
- Product URL: Direct link to product page
- Localized URLs: Language-specific product links
Related Features
Product Feeds integrate with several other system features:
| Feature | How it relates to feeds |
|---|---|
| Products | Source of all product information included in feeds |
| Channels/Markets | Determine language, currency, and pricing for each feed |
| Price Lists | Different prices can be shown based on market configuration |
| Categories | Category hierarchies are included in feed structure |
| Brands | Brand information displayed in feeds |
| Product Parameters | Custom product attributes can be mapped to feed fields |
| Variants | Product variants are properly grouped and linked |
| Images | Product photos are included with proper sizing |
| Shipping | Shipping costs and options per market |
| Inventory | Stock levels determine product availability in feeds |
Related